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Things are getting serious in the world of toys as the holiday shopping season approaches. It's a close contest this year between industry giants Mattel and Hasbro -- like battling Transformers -- but the latest entry in the latter's line of interactive Elmo toys should put it over the top.
It should be pretty quiet on the economic calendar this week, with only a few national reports due out. But iconic companies Walt Disney, Coca-Cola and Hasbro, among others, are scheduled to report quarterly results.
MGA Entertainment, the maker of Bratz dolls has filed an antitrust lawsuit against Mattel, which makes rival Barbie dolls.
Video-game publisher THQ, who makes the popular uDraw tablet and fighting game UFC, has signed a deal with Mattel to bring Barbie, Hot Wheels and other brands to gaming consoles. Can it help give the gaming company -- whose stock has soared 47% in less than two months -- increase its revenue?

No business knows the pressure of the holiday selling season better than the toy industry. Happily for them, the early retail reports are comfortably solid so far. But does that mean shares of toymakers are appealing at their current prices? [Video]
Toy company Mattel Inc (MAT) reported third quarter earnings of 77 cents per share, up from 63 cents per share a year earlier. Net sales rose 2% to $1.83 billion, including unfavorable changes in currency exchange rates, the company said in a statement. Gross sales rose 3% in the U.S. and 2% in...
Mattel's Fisher-Price, a dominant brand for the under-5 set, announced an unprecedented four recalls today -- totaling more than 11 million toys and children's products sold since the 1990s -- following a variety of injuries, mishaps and safety concerns. The products include trikes, high chairs,...
More than one million Fisher-Price high chairs are being recalled after 14 kids were hurt on the pegs sticking out of the rear legs that are used for storage, the U.S. Consumer Product Safety Commission and Health Canada said. Of the 14 reports to Fisher-Price, seven of the children needed...
Adults love to ask kids what they want to be when they grow up. When my niece was 4-years-old, she would answer in all seriousness, "fairy princess." I wish I had thought of that. Last year, El Segundo, CA-based toy maker Mattel surveyed girls around the world to find out which job they wanted...
Toys R Us has officially identified what its panel of experts believes will be the hot toys this holiday season. So for those who like to get an early start, a very early start in this case, on holiday shopping, Walletpop presents the Toys R Us Hot Holiday Toys List, hot off the presses.

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