marketing
LEGO's newest toys are drawing a some loud complaints from parents, who complain that the girl-centric marketing of the Friends line is sexist. In less than a month, a petition against it has generated more than 42,000 signatures and plenty of commentary.
Coke Shares Its Secret Formula (Sort Of)
3:00PM 12/20/2011
Company News, Coca-Cola Enterprises, Coca-Cola Company, Pepsico, Food
Coca-Cola is finally giving consumers a glimpse of its secret formula -- but just a glimpse. Earlier this month, the formula was moved to its World of Coca-Cola museum in Atlanta as part of the company's 125th anniversary celebrations.
Back-to-School Exclusives: Retailers Pin Hopes on Signature Lines, Online Strategies
4:00PM 7/28/2011
JC Penney, Macy's, Sears Holdings, Walt Disney, Retail, Best Buy
The nation's big retailers are betting on exclusive lines to ring up back-to-school sales, and also targeting kids and teens where they wile away the hours -- online -- with digital campaigns designed to both entertain and stoke a social-shopping experience tailor-made for the tech-savvy generation.
Netflix Faces Challenges From Blockbuster, Walmart
8:45AM 7/28/2011
Call it opportunism, playing to weakness, or just marketing to pissed-off people: Targeting your competitor's customers after an unpopular move, one like that made by Netflix earlier this month, is kind of a no-brainer.
NPR's Marketplace Tuesday called it "anger marketing." And Blockbuster knows...
Trefis currently has a $30 price estimate for LinkedIn stock -- about a third of the market price. Why the disparity? Take a look at the prospects for the three businesses that bring in the vast majority of LinkedIn's revenue, and the answer becomes clear.
McDonald's got a letter from 550 health experts Wednesday accusing the fast food giant of ignoring the impact its products -- and its marketing -- have on America's children. It's not the first such criticism of McDonald's, but so far, the attacks don't appear to have hurt its sales.
Pickle manufacturers are in something of a pickle these days as they search for ways to drive more "aisle turn-in." In other words, with pickles located in the condiment aisle in most grocery stores, they're about as far away from the "impulse buy" sections as one salty jar of vinegary vegetables...
Walmart Woos Customers With Revived 'Low Prices, Every Day' Campaign
11:00AM 4/11/2011
A few years ago, Walmart reinvented itself with fewer items on the shelves, neater stores and less focus on price. It didn't work. The retail giant has seen seven straight quarters of falling sales. So Walmart is returning to its roots -- the old variety of products, and "low prices, every day."
Ronald McDonald Put to Pasture as Fast-Food Chain Gentrifies
10:05AM 3/03/2011
He's becoming notably absent these days. Fighting back against more upscale chains, McDonald's is more focused now on selling profitable coffee drinks and salads -- and downplaying its namesake clown, who's more associated with Big Macs and Happy Meals.
To those outside the publishing industry, the deals that get covered in the press might give the impression that book auctions are as rare as solar eclipses. In fact, they happen with remarkable regularity. But that doesn't mean they're any less nerve-wracking for authors.
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| Symbol | Last | Change / % | Volume |
|---|
Most Actives
| 8.07 | -0.11 -1.34% | 254.23M | |
| 2.19 | +0.25 +12.89% | 122.18M | |
| 18.88 | -0.26 -1.33% | 109.55M | |
| 12.44 | -0.25 -1.97% | 52.49M |
% Gainers
| 31.68 | +7.78 +32.55% | 18.42M | |
| 89.96 | +13.57 +17.76% | 13.27M | |
| 2.19 | +0.25 +12.89% | 122.18M | |
| 10.50 | +1.10 +11.70% | 3.07M |
% Losers
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