lifelock
The Truth About Identity Theft Protection Services
11:00AM 4/12/2011
Columns, People, JP Morgan Chase, Verizon, Target Corp, Citigroup, Credit, Best Buy
With identity theft on the rise, more consumers are actively seeking ways to protect themselves. New companies have sprung up to address their fears, but how well do they really work?
Nearly 1 Million LifeLock Victims to Get Refund Checks
6:00PM 11/18/2010
The Federal Trade Commission began mailing refund checks yesterday to 957,928 LifeLock, Inc. customers, who the FTC says were victims of false claims made by the company, which promised consumers absolute protection from identity theft.
As Consumer Ally previously reported, LifeLock in March...
Why Critics Are Wrong About Credit Monitoring Services
3:30PM 6/14/2010
Most financial experts agree that routinely checking your credit reports is a smart idea. If you ask those same experts about credit monitoring services, however, you'll likely get a lot of eye-rolling and negative comments.
Critics have three primary complaints about credit monitoring. They say...
LifeLock's misleading claims about its ineffective identity-theft protection services attracted a Federal Trade Commission lawsuit, which the company settled for $12 million. Now comes even stronger proof its services are worthless: LifeLock's own CEO has had his identity stolen -- multiple times.
LifeLock, Inc., which paraded its CEO's Social Security number on the side of a truck to bolster claims the company could prevent identity theft, reached a $12 million settlement with the Federal Trade Commission and 35 states over misleading advertising charges.
"While LifeLock promised consumers...
Another reason to take a pass on credit monitoring
4:30PM 6/01/2009
Heavily marketed credit monitoring services were dealt a serious blow by a federal judge who stopped one of the biggest of the firms from placing "fraud alerts" on behalf of their customers.The credit reporting agency Experian sued the monitoring firm Lifelock, alleging its automated system of...
Judge's ruling against LifeLock both good and bad for consumers
2:00PM 5/29/2009
A recent federal judge's ruling says that LifeLock is breaking California law when it puts credit alerts on consumer files at credit reporting agencies. The lawsuit was brought last year by credit reporting agency Experian, which alleged that LifeLock was abusing the fraud alert system to make...
Will LifeLock help repair your credit if your identity is stolen?
11:00AM 6/23/2008
The short answer to the question is no. The chance of LifeLock helping you repair your credit after an identity theft is next to none. But of course, the company doesn't want you to think that, or you'd probably never pay for their "service."One of the reasons LifeLock fans have given for their...
LifeLock CEO Todd Davis interviewed on the Today Show
4:00PM 5/23/2008
Todd Davis, the CEO of the oft-criticized LifeLock identity theft service, appeared on the Today Show to discuss the current lawsuit his company is facing. Todd claims that the hundred or so LifeLock customers who have been victims of identity theft, are huge fans of LifeLock since the service...
More news reports have surfaced about the apparent identity theft using the information of Todd Davis, the CEO of LifeLock. Why is his identity theft newsworthy? Because his Social Security number has been blasted in LifeLock's advertising campaigns, in an attempt to give consumers the impression...
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