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The yellow fellow who lives in a pineapple under the sea -- and all his Nickelodeon pals -- are suddenly getting kicked in the SquarePants by the on-demand video revolution. Can Viacom adjust the new order of children's entertainment before Nick's ratings sink to the ocean floor?
Things are getting serious in the world of toys as the holiday shopping season approaches. It's a close contest this year between industry giants Mattel and Hasbro -- like battling Transformers -- but the latest entry in the latter's line of interactive Elmo toys should put it over the top.
Toys R Us took the wrapping paper off its strategy to "win" this Christmas season, unveiling a raft of exclusive merchandise, such as new toy line Moshi Monsters, based on the online children's game, and a beefed up e-commerce operation to better serve shoppers.
Cars 2 doesn't open until June 24, but its toy line is already revving up the summer movie-toy season. Sales of Cars 2 merchandise will surpass Disney's entire Toy Story franchise within 12 months, predicted Jim Silver, editor in chief of TimetoPlaymag.com.
The Easy-Bake Oven is falling victim to the fight against global warming. The incandescent light bulbs that heat the toy ovens are being phased out in 2012 in favor of energy-efficient compact fluorescents. But precisely because they are energy efficient, they don't get hot enough to bake a cookie.
It should be pretty quiet on the economic calendar this week, with only a few national reports due out. But iconic companies Walt Disney, Coca-Cola and Hasbro, among others, are scheduled to report quarterly results.

No business knows the pressure of the holiday selling season better than the toy industry. Happily for them, the early retail reports are comfortably solid so far. But does that mean shares of toymakers are appealing at their current prices? [Video]
Many companies and products claim to be green. But what does that actually mean? In some cases, labels can be misleading. As "greenwashing" increases, so does the need for greater consumer awareness.
Hasbro plans to unveil a new device Tuesday that will make Apple iPods and iPhones 3-D capable. The device, called My3D, looks like a pair of binoculars and enables users to view movies and games in 3-D. Apple plans to sell My3D content at its online apps store.
The Toys R Us Great Big Christmas Book, which offers savings and free gifts to those who purchase it, will hit mailboxes this weekend. Those who opt for the paper-free version can access the book on an Apple iPad in November or online at ToysRUs.com/ChristmasBook or on Facebook starting today. The...

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