deceptive advertising
Do 'Best' and 'Famous' Make Us More Likely to Buy?
8:30AM 6/20/2011
It's fair to say that lots of companies exaggerate the excellence of their products, but do consumers buy the hype? Do we actually eat at restaurants because they say they're "famous" or patronize a business because it has "the best" on the sign?
FTC Puts 'Deceptive' Prepaid Calling Card Operator on Hold
3:30PM 6/02/2011
A prepaid calling card company accused by the Federal Trade Commission of deceiving customers has been slapped with a court order preventing its illegal practices while it faces an FTC lawsuit.
Millennium Telecard Inc., the FTC charged, tricked customers -- many of whom are immigrants -- with...
Legacy Learning Settles With FTC Over Phony Online Reviewers
11:30AM 3/17/2011
A maker of popular guitar-lesson DVDs has agreed to pay $250,000 to settle a Federal Trade Commission complaint about sock puppetry, with the agency saying the DVD maker deceived customers by paying marketers to post glowing online reviews of its products while posing as consumers.
The FTC's...
Vitaminwater Ads 'Dangerously Misleading,' Consumer Group Says
11:57AM 2/02/2011
Vitaminwater's advertising and labeling claims are "dangerously misleading," a consumer group said in a formal complaint filed with the Federal Trade Commission, which urged the commission to halt what it says are deceptive statements being made by its manufacturer.
The National Consumers League,...
Power Balance Admits Its Success Is in the Mind, Not Science
12:15PM 1/13/2011
Power Balance LLC, the company behind a wildly popular line of wristbands and pendants worn by professional athletes (who swear by their performance-enhancing effects) admits its marketing claims aren't backed by science.
The ads declare that the silicone wristbands, which come in five sizes and...
Reebok EasyTone Claims Found to Be Exaggerated, Misleading
12:45PM 1/11/2011
Reebok, one of the leaders in fitness footwear, is facing criticism by the National Advertising Division of the Council of Better Business Bureaus over exaggerating the health and performance benefits of its top-selling EasyTone shoe line.
The shoemaker's claims include the promise that if women...
A sweeping investigation into Dannon's nationwide marketing of its Activia and DanActive brands has resulted in the yogurt giant's agreeing to pay $21 million to 39 states to settle charges of deceptive advertising of its dairy products' health benefits.
The settlement, announced...
Bayer pays $3.3 million to settle misleading cancer claims
10:15AM 10/28/2010
German multinational corporation Bayer Healthcare has settled charges by three states that it exploited the fear of prostate cancer to market its One-A-Day men's multivitamins, despite the lack of any supporting evidence that the vitamins decreased the cancer risk.
Under the $3.3 million...
POM Wonderful adds sex to its list of attributes
6:00PM 10/04/2010
POM Wonderful, the litigious juice maker pummeled by the FTC over allegedly touting its product as a remedy for erectile dysfunction among many other health issues, unveiled this week a star-studded national TV ad campaign soaked in erotic imagery.
The campaign, a highly stylized black-and-white...
iRenew balance bracelet stumbles again
8:00AM 10/01/2010
The iRenew balance bracelet, an "energy-correcting" gadget whose advertisers claim it can heal people holistically, is so bogus as to have earned its marketer the lowest rating from the Better Business Bureau.
The group based its grade on dozens of consumer complaints saying the iRenew Bracelet...
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