commercials
Ford Can't Seem to Take a Joke, but It's Not the End of the World
4:30PM 2/07/2012
Chevy's Super Bowl ad poking fun at Ford's pickups has turned into an all-out brawl in Detroit. Has Ford just lost its sense of humor, or is there more at stake here than meets the eye? Actually, there's a lot more -- and some of it's great news.
The 8 Brands That Wasted the Most Money on Super Bowl Ads
1:00PM 2/06/2012
Investing, Media, Ford Motor Co, Coca-Cola Company, Pepsico, Time Warner, Anheuser-Busch InBev, General Motors
Between 2002 and 2011, companies spent a whopping $2.5 billion on Super Bowl advertising; this year, a 30-second commercial cost an average of $3.5 million. But what do you get for all that cash. In the case of these eight major advertisers, not as much as they'd hoped.
Most of us prefer to skip through commercials, or ignore them. At e-Miles, people watch loads of them, on purpose, with no actual TV shows on the schedule. In return, those viewers get airline miles, which allow them to inch their way toward cheaper air travel. So what's the catch? Read on...
Will Groupon Survive Its Tibetan Ad Crisis?
3:00PM 2/07/2011
After watching Timothy Hutton describe the desperate situation in Tibet, and then comparing it to saving money at a Tibetan restaurant with Groupon, do you want to unsubscribe from Groupon's daily emails offering prepaid coupons for local merchants? If so, you're in good company.
A lot of people...
Cliche or Comfort? Denny's Diner Ad Campaign Pours on the Syrup
12:00PM 2/06/2011
With a series of new "dinersodes" -- television ads featuring Denny's customers seated at counters and interacting with servers who could be straight out of Waitress or It Could Happen to You -- the restaurant chain's ad agency seeks to connect with its customers who are looking for something more...
Food Fight: KFC and Franchisees Disagree on Ad Strategy
9:30PM 1/31/2011
A judge in Louisville, Ky., has ruled that KFC must cooperate with franchisees on advertising, but that it can nix campaigns that it believes could hurt the brand. Disagreement over whether KFC should emphasize its fried or grilled chicken sparked the dispute.
ComScore: More Advertising Coming to Online Videos
7:30PM 1/24/2011
Technology, Media, Google , Yahoo
Research firm ComScore projects that spending on online-video advertising will more than triple between 2010 and 2015. But that doesn't mean you'll necessarily see more commercials per video. Spending will continue to lag behind the huge growth in online videos, according to ComScore.
Cat Fight: Arm & Hammer Sues Clorox Over Kitty Litter Commercial
10:45PM 1/05/2011
Church & Dwight, the maker of Arm & Hammer's Super Scoop, is suing Clorox for a commercial in which a cat refuses to use its litter box.
Nielsen Report: Many DVR Viewers Play the Commercials
8:00PM 12/21/2010
Here's a nice surprise for television advertisers: Digital video recorders are actually increasing, not decreasing, the number of viewers who are watching the commercials. Nearly half of the DVR owners in the critical 18- to 49-year-old age group watch the commercials, which boosts ratings, Nielsen says.
Soon, the Internet won't be the only medium to offer advertisers the ability to closely target specific types of customers. Starting in August or September, DirecTV plans to launch a new personalized advertising service for television. Can it bring the scope of TV to highly targeted ads?
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| Symbol | Last | Change / % | Volume |
|---|
Most Actives
| 8.07 | -0.11 -1.34% | 254.23M | |
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| 18.88 | -0.26 -1.33% | 109.55M | |
| 12.44 | -0.25 -1.97% | 52.49M |
% Gainers
| 31.68 | +7.78 +32.55% | 18.42M | |
| 89.96 | +13.57 +17.76% | 13.27M | |
| 2.19 | +0.25 +12.89% | 122.18M | |
| 10.50 | +1.10 +11.70% | 3.07M |
% Losers
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