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Food Fight: KFC and Franchisees Disagree on Ad Strategy
9:30PM 1/31/2011
A judge in Louisville, Ky., has ruled that KFC must cooperate with franchisees on advertising, but that it can nix campaigns that it believes could hurt the brand. Disagreement over whether KFC should emphasize its fried or grilled chicken sparked the dispute.
ComScore: More Advertising Coming to Online Videos
7:30PM 1/24/2011
Technology, Media, Google , Yahoo
Research firm ComScore projects that spending on online-video advertising will more than triple between 2010 and 2015. But that doesn't mean you'll necessarily see more commercials per video. Spending will continue to lag behind the huge growth in online videos, according to ComScore.
Do Early Peeks at Super Bowl Ads Pay Off?
11:00AM 1/21/2011
It used to be all about surprising game-day viewers with knock-out ads and creating buzz after the final whistle. But lately more advertisers are posting commercials online ahead of the game, trying to build early buzz instead. Which strategy works better? At risk is a tidy sum.
Cat Fight: Arm & Hammer Sues Clorox Over Kitty Litter Commercial
10:45PM 1/05/2011
Church & Dwight, the maker of Arm & Hammer's Super Scoop, is suing Clorox for a commercial in which a cat refuses to use its litter box.
Nielsen Report: Many DVR Viewers Play the Commercials
8:00PM 12/21/2010
Here's a nice surprise for television advertisers: Digital video recorders are actually increasing, not decreasing, the number of viewers who are watching the commercials. Nearly half of the DVR owners in the critical 18- to 49-year-old age group watch the commercials, which boosts ratings, Nielsen says.
Soon, the Internet won't be the only medium to offer advertisers the ability to closely target specific types of customers. Starting in August or September, DirecTV plans to launch a new personalized advertising service for television. Can it bring the scope of TV to highly targeted ads?
Why Advertisers Won't Flee From Charlie Sheen and 'Two and a Half Men' Anytime Soon
3:15PM 10/28/2010
Despite Charlie Sheen's latest offscreen misbehavior, advertisers are sticking with his show, Two and a Half Men. It may be that the show's numbers -- it draws 15.2 million viewers -- are just too good to walk away from.
Why 'American Idol' Still Commands TV's Biggest Bucks
6:30AM 10/19/2010
Despite a slip in its ratings dip and the loss of man-we-love-to-hate Simon Cowell, American Idol remains the most expensive show on TV for advertisers. Why are they willing to pay close to half a million dollars for a 30-second spot? Young viewers, and lots of them.
When actor David Starzyk visited a Chinese restaurant in his hometown of Springfield, Mass. recently, a fan who recognized him from the Chase Sapphire commercials asked him where his wife was. "Over there," he said, pointing to the woman he's been married to for 19 years.
"No," the fan insisted,...
Boeing Sees Growing Demand for Commercial Airplanes
7:20AM 7/19/2010
As the global economy improves, Boeing says it sees a rebound in demand for commercial aircraft. In fact, the company just landed a couple of big orders from Dubai-based Emirates Airlines and GE at the 2010 Farnborough International Airshow worth more than $12 billion.
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Next Page →Market Movers
| Symbol | Last | Change / % | Volume |
|---|
Most Actives
| 8.18 | +0.05 +0.62% | 479.63M | |
| 33.66 | -0.57 -1.67% | 54.64M | |
| 12.69 | -0.15 -1.17% | 52.28M | |
| 2.39 | -0.02 -0.83% | 45.92M |
% Gainers
| 5.90 | +1.00 +20.41% | 25.32M | |
| 10.95 | +1.72 +18.63% | 23.39M | |
| 10.07 | +1.47 +17.09% | 3.66M | |
| 4.01 | +0.57 +16.57% | 807,740 |
% Losers
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