budweiser
The 8 Brands That Wasted the Most Money on Super Bowl Ads
1:00PM 2/06/2012
Investing, Media, Ford Motor Co, Coca-Cola Company, Pepsico, Time Warner, Anheuser-Busch InBev, General Motors
Between 2002 and 2011, companies spent a whopping $2.5 billion on Super Bowl advertising; this year, a 30-second commercial cost an average of $3.5 million. But what do you get for all that cash. In the case of these eight major advertisers, not as much as they'd hoped.
Do Super Bowl Ads Score for Their Companies' Stocks?
1:15PM 1/31/2012
By Rick Aristotle Munarriz, The Motley Fool
Investing, Media, Coca-Cola Company, Pepsico, salesforce.com, Apple, Anheuser-Busch InBev, Yahoo, Best Buy
The Patriots and Giants will interrupt the entertainment to run some football plays, but everyone knows the Super Bowl is all about the commercials, and at $3.5 million for 30 seconds, sponsors must think they'll get their money's worth. But will their shareholders feel the same way?
Today, Sept. 29, 2010, is "national happy hour," a Budweiser PR stunt that involves giving away 500,000 free beers - and getting mad publicity - at bars across the country. Problem is, due to state laws, Bud cannot say which bars will be giving away free 6 and 12 ounce samples, or so claims Bud's...
New Budweiser Marketing Strategy: Free Beer
7:00AM 9/24/2010
Anheuser-Busch InBev (BUD) will hand out free beer in its latest attempt to revive the Budweiser brand.
The brewer will give away samples of the beer to 500,000 people at hip bar and restaurants in the coming weeks, Reuters said.
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The promotion is intended to attract new customers...
For bargain hunters age 21 or older, Wednesday is THE day to score. Budweiser is hosting a "national happy hour" on Sept. 29, 2010, offering free beer samples at bars and restaurants across the country. The giveaway is part of a promotion to increase sales among a coveted group of beer drinkers --...
Naked truth about nude Bud Light ad: We get cheap beer
2:30PM 1/28/2010
The new Bud Light commercial, introduced online Wednesday, features pudgy, naked male flesh. It is the latest in down-market brewing's glorious history of using nudity to sell beer. Only instead of buxom babes, we get 60 seconds of office drones stripping frantically because the company clothing...
PepsiCo, Anheuser-Busch InBev team up to save costs, rule the world
1:00PM 10/15/2009
Company News, Technology, Coca-Cola Company, Pepsico, Anheuser-Busch InBev
Beverage giants PepsiCo (PEP) and Anheuser-Busch struck an unusual alliance this week to establish a procurement system in the U.S., letting them act as one company when purchasing certain materials and services. The pact, the companies said this week, will give the corporations better prices on...
Shamu, the first female orca ever captured, has been dead for 38 years. Isn't it time the world's most famous performing killer whale got her own wax figure? With private-equity firm Blackstone Group, which owns Madame Tussauds wax museums, reportedly in talks to buy SeaWorld and Busch Gardens...
Will today's White House Beer Summit start a global trade war?
11:30AM 7/30/2009
At 6pm today, a beer war of international scope will begin. That's because the participants in the Beer Summit -- President Barack H. Obama, Harvard Professor Henry Louis Gates, and Cambridge, Massachusetts Police Sargent James Crowley -- will each be drinking different beers. Those who thought...
If there was ever a time to bring back a budget beer, it's right now. And fans of the Cincinnati Reds will be sure to appreciate the return of Burger Classic beer. The hoppy helper not only supported the local Reds back in the day -- gaining a following that would be difficult for most small...
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