SuperBowlAds
Ford Can't Seem to Take a Joke, but It's Not the End of the World
4:30PM 2/07/2012
Chevy's Super Bowl ad poking fun at Ford's pickups has turned into an all-out brawl in Detroit. Has Ford just lost its sense of humor, or is there more at stake here than meets the eye? Actually, there's a lot more -- and some of it's great news.
The 8 Brands That Wasted the Most Money on Super Bowl Ads
1:00PM 2/06/2012
Investing, Media, Ford Motor Co, Coca-Cola Company, Pepsico, Time Warner, Anheuser-Busch InBev, General Motors
Between 2002 and 2011, companies spent a whopping $2.5 billion on Super Bowl advertising; this year, a 30-second commercial cost an average of $3.5 million. But what do you get for all that cash. In the case of these eight major advertisers, not as much as they'd hoped.
Hershey's Gets a Bit Safer for Africa's Exploited Kids
4:47PM 2/02/2012
Hershey has been disturbingly lax in addressing abusive child labor practices in the Africa's cocoa industry, and recently, over 100,000 consumers let the company know they're not pleased. Now the chocolatier is changing its ways -- just in time.
Super Bowl Advertisers Go After "Second Screens"
10:30AM 2/01/2012
Company News, Technology, Coca-Cola Company, Motorola, Facebook, Toyota, Entertainment
Call it the "second-screen" Super Bowl. About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching TV, according to research firm Nielsen. So, for Sunday's game, companies from Coke to Chevy are trying to reach fans on all the "second screens" they have.
Fox Broadcasting Has Sold Over 90% of Superbowl Ad Time
6:39AM 9/16/2010
News Corp.'s (NWS) Fox Broadcasting has sold more than 90% of its Superbowl advertising time, almost five months ahead of the event.
The broadcaster is charging an average of about $3 million for a 30-second ad, Reuters reported without naming its sources.
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The strong sales...
The Super Bowl is the only football game many people watch, and they don't gather to watch sweaty bodies collide; they are there to watch the commercials. And while the merchants pay millions of dollars for a minute of your time, it's not coming out of your pocket, right? Wrong.
If you bought one...
Universal Orlando's secret Harry Potter Super Bowl ad with Daniel Radcliffe
6:00AM 2/02/2010
Extracurriculars, Technology, People, Video, Travel, Family Money
UPDATE: See our coverage with exclusive pics and video of the opening of the Wizarding World of Harry Potter, with picture of Daniel Radcliffe, Rupert Grint and JK Rowling herself and see our video tour of the Harry Potter world at the Orlando theme park!
It's the hottest new theme park opening in...
Denny's Superbowl freebie again
12:01AM 2/01/2010
Denny's will announce a free breakfast giveaway during a Superbowl commercial just like it did last year. Folks will be able to get a free Grand Slam breakfast at Denny's from 6 a.m. to 2 p.m. on Tuesday, Feb. 9, 2010, two days after the big game.
"We are leveraging the power of the Super Bowl...
Women's groups to CBS: Nix the Focus on the Family Super Bowl ad
5:00PM 1/26/2010
Calling CBS' decision to accept an advocacy ad to air in the Super Bowl "outrageous," women's groups are urging the network to pull a Focus on the Family commercial and asking like-minded people to sign a petition.
The Women's Media Center, a non-profit group that was founded in 2005 by Jane...
It's well known that the Super Bowl isn't cheap, even with this year's price decline for a 30-second spot. But even at prices as low as $2.5 million -- compared with 2009's record $3 million price tag -- corporations have been debating whether the purchase pays off with higher sales and brand...
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