Levi Strauss
Foreign Companies Were Upbeat about Haiti Before Earthquake
4:30PM 1/21/2010
Of the many ironies of last week's earthquake in Haiti, this one is the cruelest: In the months before the disaster, international officials believed the outlook for the Western Hemisphere's poorest country was starting to improve. U.S. and South Korean firms were considering expanding operations there.
While I dimly know the history of Levi Strauss & Co. -- its connection to the wild-west gold rush roots of the America I call my own, its story heavy with lore and imagery of the original 49ers panning for gold and hammering railroad spikes -- this connection has weakened with its advertising...
Levi's sports white knots in support of gay marriage
5:00PM 5/27/2009
Now that Memorial day has passed, Levi's has begun outfitting its mannequins in white. This year, however, the bright color doesn't just represent the beginning of the summer or a nice accent for denim. Rather, the jean giant has also begun using white to demonstrate its support for gay...
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