Bud Light
The 8 Brands That Wasted the Most Money on Super Bowl Ads
1:00PM 2/06/2012
Investing, Media, Ford Motor Co, Coca-Cola Company, Pepsico, Time Warner, Anheuser-Busch InBev, General Motors
Between 2002 and 2011, companies spent a whopping $2.5 billion on Super Bowl advertising; this year, a 30-second commercial cost an average of $3.5 million. But what do you get for all that cash. In the case of these eight major advertisers, not as much as they'd hoped.
'Saturday Night Live' puts on a show sponsored only by Budweiser (no joke!)
2:20PM 10/16/2009
Company News, Media, General Electric , Anheuser-Busch InBev
It might seem risky for a marketer to integrate its TV spots with a show known for its advertising parodies. But that's not stopping Anheuser-Busch from buying up all the commercial time on this weekend's Saturday Night Live to shill Budweiser. The October 17 show will air eight to nine minutes of...
Jami Bernard's Ad Rant: Why would you want it in the can?
2:00PM 10/13/2009
In our newest column, film critic, author and book doctor Jami Bernard will take a look at advertising - commercials, billboards, social media campaigns and print ads - and weighs in on the best and worst of the bunch. Check out her video rant, and tell us what you think. This week, we look at Bud...
15 hottest products of 2008: Bud Light Lime
12:30PM 12/12/2008
Earlier this year, Budweiser introduced Bud Light Lime, a citrus-flavored competitor for Miller Chill, the lime-flavored beer that Bud's major competitor launched in 2007. The new Bud Light joined Bud Light Clamato, a chelada-style beer that is currently sold in predominantly Latino neighborhoods....
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% Losers
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