Viacom said it wasn't happy with the revenue stream on the popular site that captures about 44 million monthly viewers, so backed out of its deal. Others say the company wanted more money but Hulu wasn't budging.

There's still a silver lining for those who can't stay up to 11 p.m. -- Viacom will still run full episodes of the Daily Show and the Colbert Report off of its Comedy Central Web site. Viacom realized it would make more money by only streaming the shows on its own sites and not having to share with Hulu.

The story highlights previous stories that Hulu will likely begin charging for content later this year using a subscription model. Hulu, which has about 1 billion views of movies, cartoons and programming each month, became famous as a partnership between ABC, NBC Universal and Fox that created the site to focus on features. The content was so varied that some viewers even stopped their cable subscriptions.

So for those of you dependent on streaming programs for free, know that the pay wall is probably coming.