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Noah Cyrus NOT launching a lingerie line for kids

Posted 7:00AM 02/05/10 Retail, Biz Brief
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Early this week we reported that Miley Cyrus' 9-year-old sister was helping launch a lingerie line for kids. We were very disturbed at the thought of anything remotely resembling lingerie being marketed toward children, and we weren't the only ones, as moms weighed in with their displeasure on Facebook as well.

We are happy to report that there is no lingerie line for children. Whether there was a plan and it was canceled or if the idea itself was born out of the poor accessorizing choices of a 9-year-old in front of a camera we can't say, but we do know that Ooh! La, La! Couture is not designing, selling or marketing lingerie to children.

"The story is completely false ... it's a total lie ... we don't make lingerie," Annie Dugourd co-owner of Ooh! La, La! Couture told CNBC's Jane Wells in an interview published late Wednesday.

The company's website is now back online after downtime on Thursday and you can see samples of the current Ooh! La, La! Couture line, which is made up mostly of tutus and tank tops in bright colors. Noticeably absent are the fishnet stockings which could be seen in the still offline video clip, promoting a new line to launch in mid February, CNBC that started the media-storm.

According to Dugourd, neither Noah Cyrus nor Emily Grace are planning to launch a line of children's lingerie with another company. We are glad to see this issue put to rest so we can all get back to wearing our lucky superhero and Dora the Explorer underwear, where it belongs, under our clothing.

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