Burger King Goes Cold on Unsatisfying 'Satisfries'

US-LIFESTYLE-BURGER KING-FRIES
Saul Loeb/AFP/Getty Images
By CANDICE CHOI

NEW YORK -- Burger King (BKW) is getting rid of its lower-calorie french fries at most restaurants after less than a year.

The Miami-based chain said in a statement that it gave its North American franchisees the option to continue selling the french fries earlier this week. Only about 2,500 of the approximately 7,400 locations opted to continue selling them as a permanent item. The others have started phasing them out.

The french fries, called "Satisfries," were a big bet for Burger King when they were announced in September. But they weren't as well received as Burger King had hoped.

The name was mocked in some corners, with one website referring to them as "Saddest Fries." There also is some confusion about their caloric superiority, with a small order still containing 270 calories. A small order of McDonald's fries, by comparison, has 230 calories because the serving weighs less.

Satisfries also are pricier, costing about $1.89 for a small order, compared with a $1.59 for regular fries.

And it's unclear whether customers were aware what made the fries lower in calories. Burger King said Satisfries used a different type of batter to prevent some oil from being absorbed by the potatoes during frying. But the company did not have signs in restaurants explaining the difference between Satisfries and regular fries.

It was just one of many gambits by Burger King since investment firm 3G Capital took it public again 2012. Other moves have included the return of the "Big King," which resembles a Big Mac and a "French Fry Burger," which is essentially a burger with four french fries smashed on top.

This week, Burger King Worldwide Inc. also announced the return of "Chicken Fries" for a limited time. The company said it brought back the deep-fried chicken in response to demand it saw online. The efforts haven't yet sparked any big sales gains at a time when traditional fast-food chains are struggling.

In the latest quarter, sales at established restaurants in the U.S. and Canada edged up just 0.4 percent.

Increase your money and finance knowledge from home

Finding Stock Ideas

Learn to do your research and find investments.

View Course »

Bonds for Beginners

Learn about fixed income investments.

View Course »

Add a Comment

*0 / 3000 Character Maximum

32 Comments

Filter by:
Mike

They tasted lousy. I hardly ever get fries anymore, but when I do, I want grease, calories and a lot of salt.

August 14 2014 at 3:20 PM Report abuse +1 rate up rate down Reply
charpist5

I have never understood why fast food places try to offer "healthier" choices. Want healthy choices? COOK. At HOME. That is what I do, except for Friday lunch, where, the one time I tried them, I found the silly-named satisfries totally UNsatisfying. Never tried them again. Love the regular fries and the burgers, and once a week hurts not the budget nor the waistline. Nor the cholesterol...

August 14 2014 at 3:08 PM Report abuse +1 rate up rate down Reply
Artie

Who cares? This is news?

August 14 2014 at 2:38 PM Report abuse -1 rate up rate down Reply
koos458

Ate at an In & Out and will never eat BK, McD, Wendy's or Gag-in-the-bag again. Everything is fresh, they chop the potatoes right there behind the counter, the employees are fantastic because the'yre almost making decent money. The employee parking area had nice cars in it, didn't cost me any extra to eat there.

August 14 2014 at 2:35 PM Report abuse rate up rate down Reply
rob12p

Of the three big ones the fries are best at Wendys, then Mcdonalds and the burger king fries are the worst. Burgers taste best at Burger King and worst at Mcdonalds. Chicken is best at Wendys and worst at Burger King. None of it is good for us but yet we keep eating it. As for the satisfries it is no shock that they failed as people dont go to fast food places for healthy choices. I havent had a chance to try 5 guys fries but they seem very popular.

August 14 2014 at 1:31 PM Report abuse rate up rate down Reply
jambhook

The ultimate fries are still at Five Guys..cost more but if you want fries...Who Cares?
You only remember the taste, not the cost.

August 14 2014 at 12:34 PM Report abuse rate up rate down Reply
whydoesbarryolie

I'll take Burger King over McDonalds or Wendys any damn day.

August 14 2014 at 11:31 AM Report abuse rate up rate down Reply
sam

It is Micky D FOR ME BYE BYE BG

August 14 2014 at 5:03 AM Report abuse rate up rate down Reply
sam

Call them The pride fries like they did the pride burger for the homo maybe they will buy them.. Have't are there since that decision was made by BG

August 14 2014 at 5:02 AM Report abuse rate up rate down Reply
darinw40

havent ate at BK in yrs,wanted to try their new Big king sandwiches, 2 for $5 both were little undersized hockey pucks, add a soggy/mushy textured fry and a soft drink that was about 3/4 ice and I quickly remembered why I never eat there anymore, slow drive thru along with way over priced, crappy food makes me wonder how in the hell they stay in business......I wished Hardees would expand like these worthless idiots do...

August 14 2014 at 4:21 AM Report abuse rate up rate down Reply