Name Brand or Generic? 10 Items Where It Pays to Pick Right


By Trent Hamm

It's a decision you face dozens of times shopping for groceries and household necessities: Should you buy the generic or the name-brand item?

On the one hand, the branded version has a name you recognize and, in theory, higher standards. On the other hand, the generic version is cheaper and nearly identical.

Naturally, if you find products for which the generic works just as well as the name brand (or better), it can be an easy way to save money. The problem is that this requires trial and error and sometimes results in the purchase of generic items that just don't work out.

Over the years, I've discovered a number of generic products that work really well -- and a number that aren't quite so good. Here are a few tips that can save you both money and a headache on your next shopping trip.

Trent Hamm is the founder of the personal finance website, which provides consumers with resources and tools to make informed financial decisions.

Increase your money and finance knowledge from home

Goal Setting

Want to succeed? Then you need goals!

View Course »

How to Buy a Car

How to get the best deal and buy a car with confidence.

View Course »

Add a Comment

*0 / 3000 Character Maximum


Filter by:

This article was a waste of time.

August 07 2014 at 3:32 AM Report abuse -1 rate up rate down Reply

I have tried generic equivalents for Cheerios. The taste of the real thing is so far superior to the generics.
I have also attempted to buy generics for prescription medications. While I have no doubt that the product is just as good, the savings for the generic for Micardis was a whopping $3 for a three month supply, and in the case of the generic for Lovaza, the generic was substantially for expensive than the brand. So much for those letters from Medicare advising me to buy generics as a way to say money.

August 06 2014 at 8:54 AM Report abuse -2 rate up rate down Reply