Will Going Upscale Be a Catalyst for AMC Entertainment Stock?

A $600 million bet on premium theater seats might just pay off for holders of AMC Entertainment  stock, Fool contributor Tim Beyers says in the following video.

In a recent interview with The Wall Street Journal, AMC chief Gerry Lopez likened his new company to his old one -- Starbucks -- since selling a premium theater seat isn't so different from selling a $4 latte. Or at least that's what he wants investors to believe.

During the next five years, AMC will spend some $600 million to retrofit about 1,800 of its 5,000 screens. In some cases, renovations will remove two-thirds of capacity in order to make room for comfier seats. According to the Journal, AMC plans to wait at least a year before raising ticket prices on renovated theaters.


Can the strategy work? Apparently, but you wouldn't know it from the box office totals. Year-to-date domestic grosses are down about 5% from last year, Box Office Mojo reports. Even so, the Journal says Cinemark and Regal Entertainment Group are also in the process of renovating on the belief that doing so will lead to higher profits. Lopez, for his part, told the Journal that box office revenue was up 60% in 37 theaters that had been fully renovated in the first quarter.

That's a good sign. But for current or prospective AMC Entertainment stock investors, it's the long-term record that matters. Check back in on AMC's overall and per-theater grosses in September, after the summer movie season has run its course.

The simple strategy that buys you a cushy retirement
Smart investors know that dividend stocks simply crush their non-dividend paying counterparts over the long term. That's beyond dispute. They also know that a well-constructed dividend portfolio creates wealth steadily, while still allowing you to sleep like a baby. Knowing how valuable such a portfolio might be, our top analysts put together a report on a group of high-yielding stocks that should be in any income investor's portfolio. To see our free report on these stocks, just click here now.

The article Will Going Upscale Be a Catalyst for AMC Entertainment Stock? originally appeared on Fool.com.

Tim Beyers is a member of the  Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He didn't own shares in any of the companies mentioned in this article at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.The Motley Fool recommends Starbucks. The Motley Fool owns shares of Starbucks. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2014 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.


Increase your money and finance knowledge from home

Bonds for Beginners

Learn about fixed income investments.

View Course »

Income Investing

Grow your nest-egg.

View Course »

Add a Comment

*0 / 3000 Character Maximum