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McDonald's U.S. Sales Slip Again in May

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McDonalds Sales
Gene J. Puskar/AP
OAK BROOK, Ill. -- McDonald's says a key sales metric slipped again in the U.S. as it faced "ongoing broad-based challenges" in May.

The world's largest hamburger chain said U.S. sales declined 1 percent at locations open at least 14 months. The fast-food chain has been struggling to boost sales amid heightened competition and changing eating habits. Many of its core customers are also struggling financially, which has forced McDonald's to intensify its focus on value.

Executives at McDonald's (MCD) have also conceded that the chain introduced too many items too quickly last year, which led to slower service and inaccurate orders. CEO Don Thompson has said the company is working with franchisees to address those problems, in part by ensuring restaurants have appropriate staffing.

The decline in the U.S. comes after a 1.7 percent drop for the first three months of the year. And last year, sales at established U.S. locations slipped 0.2 percent.

Overseas, a rebound in China after last year's worries about avian flu helped lift sales by 2.5 percent in its Asia, Middle East and Africa division. That in turn lifted global sales 0.9 percent for May.

In Europe, McDonald's largest market, the sales figure rose 0.4 percent, boosted by improvements in the United Kingdom and France. An expanded beverage business was among the factors behind the improvements.

McDonald's, based in Oak Brook, Illinois, has more than 35,000 locations around the world. Its shares were down 42 cents to $101.54 in afternoon trading Monday. The stock is up more than 5 percent so far this year.


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joey

So pay them 15.00 and let the games begin........................DUH!!!!!!!!!!!!!!!!!!!!!!!!

June 09 2014 at 8:22 PM Report abuse rate up rate down Reply
crazyshama

When to McDonalds for breakfast 11.00 for me and my 4yr old never again, I only went there because it was the only breakfast place in the shopping center but for that price I will go somewhere else and get eggs cooked the way I want and be waited on.

June 09 2014 at 6:10 PM Report abuse rate up rate down Reply
JOHN

Americans, no matter how messed up their financial circumstances, will always insist that some uninterested, bubble headed bleach-blonde (Cue dopey stereotype chick twirling her hair and chewing gum) named Tiffany has to serve us food.

What the hell man? Your ass is fat and your health is crap because you insist on the never ending exhibition of gluttonous mastication of unhealthy, salt and sugar overloaded crap. Woman, get in the bleeping kitchen and cook me some healthy vittles!

June 09 2014 at 11:36 AM Report abuse rate up rate down Reply
nthereoff

Wait till the wages reach $16 dollars an hour. Now spend $17 for a meal for two. Getting to the point where eatting out in a fast food doesn't pay.And an I right that the burgers are getting smaller?

June 09 2014 at 9:45 AM Report abuse -2 rate up rate down Reply
1 reply to nthereoff's comment
drpmindmender

For $17 for 2 people, you can eat a far better tasting, far more nutritous meal at home.

June 09 2014 at 10:37 AM Report abuse +1 rate up rate down Reply