Salesforce.com pitched its own vision of the Internet of Things at its annual Dreamforce conference when it announced its new Salesforce 1 platform, and a broader vision it described as "the Internet of Customers."
The broader cloud-computing market is expected to jump from $58 billion last year up to $191 billion by 2020, which puts a strong industry tailwind at Salesforce.com's back. When you look at software as a service (SaaS) model, which is Salesforce's model, the goal is to market a core offering heavily, expand your customer base, and then sell surrounding services. From that perspective, pitching into a potentially massive market like the Internet of Things is a fairly logical next step for the company.
Fresh from their trip to San Francisco and Silicon Valley, Motley Fool tech bureau chief Max Macaluso and senior tech analyst Eric Bleeker discuss Salesforce and some opportunities -- and limitations it'll have in realizing its Internet of Things ambitions.
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The article Salesforce.com Inc. Wants to Get a Toehold in the Internet of Things originally appeared on Fool.com.Eric Bleeker, CFA has no position in any stocks mentioned. Max Macaluso, Ph.D. has no position in any stocks mentioned. The Motley Fool recommends Salesforce.com. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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