John is founder of FUBU and now more famous as a shark on the ABC's "Shark Tank." Cramer told smartCEO magazine, "He's made more money for 'Mad Money' viewers than just about any guest I have had in more than 2,000 shows." Since John's first iteration of the Lifestyle Index in 2010, those stocks are up 92 percent, compared to the S&P 500 up 54 percent.
This Year's Hottest of the 'Cool'
The 2014 list is Under Armour (UA), Facebook (FB), Tesla Motors (TSLA), Walgreen (WAG), Netflix (NFLX), Wells Fargo (WFC), AOL (AOL) and Samsung (SSNLF).
There is a notable absence of names including Urban Outfitters (URBN), Visa (V), Yahoo (YHOO) and Nike (NKE). The biggest surprise delisting was Apple (AAPL), replaced by Samsung (SSNLF). John deems Apple phones not as cool anymore, but the new Samsung smartphones red hot.
AOL, publisher of Daily Finance, was added because, according to John, "They've generated a new delivery of content that we love." Aww shucks, John.
Under Armour is "smoking, absolutely smoking," says John, thanks to a new fashion focus from the athletic wear company. The company is going toe to toe with Nike on footwear and to the mat with Lululemon Athletica (LULU) for yoga fans.
Facebook made the list again, despite continuing reports of younger users leaving. "Even Grandma is on Facebook and it's still cool," John argues.
John and Cramer like Tesla because both believe the company will sooner, rather than later, come out with an affordable mass market electric car.
Walgreen redefines what a drugstore can be into a health and wellness center that also offers a destination experience with on-site manicures and pedicures, juice bars and a spa-like vibe at some larger locations. The company has been expanding in Europe with a stake in Alliance Boots, and it is anticipating trends, offering battery charging stations for electric cars, for example.
Netflix -- formerly hot, then not, then hot again -- is creating its own media empire with "House of Cards," and "Orange is the Black." It is attracting A-list talent and is redefining the way Americans watch TV even as it did with movies.
Wells Fargo (WFC) is another cool lifestyle brand, which at first might seem a head-shaker for a company founded in 1852. But John notes it is revitalizing inner cities all over America with its commercial and residential loans. He also admires its support of entrepreneurship, especially as he says, "Fifty percent of millennials say they will never work for anybody in their entire life."
Sum it up in Two to Five Words
John's recommendations are all based on his definition of a brand with strength you should be able to "sum it up in two to five words." It should also have a wow factor. But what's the true strength of these brands?
Wells Fargo is Warren Buffett's largest holding, pays a dividend of 2.5 percent and is one of the largest commercial and community banks in the U.S.
Under Armour was founded in a University of Maryland dorm as performance wear for athletes that last and are truly comfortable. It has been a winner since 2010, up tenfold.
Facebook, the social media brand with a billion unique users globally, continues to evolve and monetize itself. John says,"At the end of the day [they'll] be able to sell to everybody." Other reasons: Facebook will soon launch a mobile ad network, and acquisitions such as Instagram and What's App seem to be working out well.
Netflix has benefited from the burgeoning cut the cord cable movement and binge viewing.
Since 1901, Walgreen has been a trusted pharmacy chain, growing faster than peers CVS (CVS) and Rite Aid (RAD). John loves the new, "beautifully lit" stores and goes into Walgreen every day.
Tesla has made the electric car into a performance vehicle winning automotive media awards. CEO Elon Musk just announced that Tesla will manufacture in China within a few years to better penetrate that huge market.
Samsung's new Galaxy phones are incredibly popular and gaining on Apple. However, Apple will debut another phone in the fall.
The Bottom Line
All of these -- save Wells Fargo and Walgreen -- don't pay dividends and are fairly expensive on a price to earnings ratio basis. Tesla in fact has negative earnings per share. Netflix as of the April 21 close before earnings has an 184.93 P/E, the highest of the bunch. John may not be a stock-picker, but when it comes to brands, he is the man.