On Wednesday afternoon, Amazon.com revealed its latest departure from its one-time business model as an online book retailer, a new set-top style device called Fire TV. The device plugs into a consumer's television, and gives them access to a number of popular services, including Hulu, Netflix , Showtime and, of course, Amazon Prime. The device is now available on Amazon.com, selling for $99.

On this edition of Consumer Countdown, Motley Fool analysts Mike Finarelli, Mark Reeth, and Sean O'Reilly discuss the new move from Amazon, and the competitors in various spaces that this could impact. The guys look not only at the other streaming services such as Netflix that will be affected, but also other services offering set-top boxes for streaming services, like Roku. They then take a look at how much of an impact this could have on cable companies such as Comcast , and whether this could further push consumers to "cut the cord" and leave their cable providers behind.

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The article Amazon's Move on the Living Room originally appeared on Fool.com.

Mark Reeth has no position in any stocks mentioned. Michael Finarelli has no position in any stocks mentioned. Sean O'Reilly has no position in any stocks mentioned. The Motley Fool recommends Amazon.com and Netflix. The Motley Fool owns shares of Amazon.com and Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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