Apple's iTunes Radio Plans to Up the Ante Against Pandora Media

Pandora Media is on fire.

However, a number of recent events in the streaming radio space certainly threaten to make the streaming upstart the tech-stock equivalent of Icarus going forward.

For starters, Pandora appears to be dealing with a decided slowdown in its product adoption of late that few seem to be taking seriously. On top of that, the streaming radio space is also undergoing a massive influx of new entrants that threaten to halt Pandora's high growth history in its tracks.


And on the competition front, last year's major market entrant, Apple , appears to be eying a way to increase the adoption of its iTunes Radio service in the months ahead, which could certainly bode poorly for Pandora.

iTunes Radio front and center
According to reports, Apple is considering possibly spinning off its iTunes Radio program into its own dedicated app in the upcoming update to its iOS software later this year.

The thinking goes that the natural increase in visibility could do wonders for user adoption, which apparently has proved more muted than Apple originally expected. And in the following video, tech and telecom analyst Andrew Tonner breaks down Apple's possible move and what it could mean for the likes of Pandora in the months ahead.

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The article Apple's iTunes Radio Plans to Up the Ante Against Pandora Media originally appeared on Fool.com.

Andrew Tonner owns shares of Apple. The Motley Fool recommends and owns shares of Amazon.com, Apple, and Pandora Media. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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