Through Starbucks' idea-generating website MyStarbucksIdea.com, customers are able to give the company suggestions for where it can make improvements, or what they would like to see in the future. The most frequently suggested change was allowing customers to tip their baristas directly through the mobile app, which a lot of customers have been using. Now, the company has announced that it has added this feature to the iPhone mobile app, allowing users to tip the barista $0.50, $1, or $2.
In this video, Motley Fool consumer goods analyst Mark Reeth sits down to talk Starbucks with host Mike Finarelli, and point to some of the ways that the company's mobile app is shaping the way consumers interact with the business. With 5 million transactions being made via the app every week, Starbucks is now seeing 11% of its transactions coming in through the mobile app. This will only continue to grow if Starbucks continues to keep a pulse on what consumers want.
Is Starbucks a buy today? Mark thinks so. Besides its successful mobile presence, he loves the company's innovation overall. As it pushes further internationally and explores new product categories, such as tea with its Teavana acquisition, or the integration of the La Boulange food items to try and become part of consumers' lunch routines, Mark sees the mobile app as just icing on the cake.
Two more retailers that win like Starbucks, while others are falling apart
To learn about two retailers with especially good prospects, take a look at The Motley Fool's special free report: "The Death of Wal-Mart: The Real Cash Kings Changing the Face of Retail." In it, you'll see how these two cash kings are able to consistently outperform and how they're planning to ride the waves of retail's changing tide. You can access it by clicking here.
The article A Tip for Starbucks Investors originally appeared on Fool.com.Mark Reeth has no position in any stocks mentioned. Michael Finarelli has no position in any stocks mentioned. The Motley Fool recommends Starbucks. The Motley Fool owns shares of Starbucks. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2014 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.