3 Reasons to Thank Target for Losing Your Credit Card Number

AFP/Getty Images/Frederic J. Brown
Over the past decade or so, waves of computer-aided identity theft have washed over the U.S. Since the first big hack attack on ChoicePoint in 2005, through more recent data breaches at Evernote, LivingSocial, and now the massive Target (TGT) breach involving 110 million pieces of data (just the third-largest data breach in U.S. history, by the way), companies have more or less figured out a routine for dealing with data breaches.

You notify the FBI. You (eventually) notify your customers. And you replace everybody's credit cards. With the latest breach at Target, that process is already well under way.

Megabanks like JP Morgan Chase (JPM), Bank of America (BAC), Wells Fargo (WFC), and Citigroup (C) have collectively handed out millions of new cards, with new card numbers, to customers whose data may have been compromised by the Target data breach.

Last week, the Independent Community Bankers of America issued a release confirming its members -- small banks around the country -- have "reissued more than 4 million credit and debit cards." To ensure that credit and debit card numbers that hacker stole from Target and Neiman Marcus will soon be useless, ICBA member bankers absorbed costs in excess of $40 million. And as a result of their quick action, says the group, "community banks' initial fraud costs were relatively low, with less than 1 percent of community bank customers reporting fraud."

So, while the Target breach and the "110 million pieces of data lost" sounds bad, the damage probably won't be as bad as you think. In fact, you can use this epic data fail to your advantage.

You Have to Set up New Auto-Payments

When your bank sends you a new credit or debit card, it will come with a new number to replace the one that Target lost. Your old number has been canceled. This means any automatic payment plans you've set up -- your subscriptions and the card numbers that you have preselected for payments on Amazon (AMZN), PayPal or (ahem) Target.com -- are going to stop working.

Is this inconvenient? A hassle? No doubt. But on the plus side, being forced to manually retype your card number and reauthorize payments, may force you to rethink -- do you really want to authorize this payment or that commitment? Thanks to Target and its data breach, here's your chance.

Change Your Logon and Password While You're Updating Your Online Accounts

Before you can log on to any sites to enter your new credit card number, the site is going to ask you for your user name and password, right? As long as you're switching up the credit card, now's a good time to change that password, too.

Experts say that around the world, 50 percent to 60 percent of computer users use the same password for most, if not all, the websites they use on a regular basis. A 2011 report in PCmag.com noted that for the most common websites -- like email and Facebook -- "repeat" password usage rises as high as 75 percent.

Considering how hard it is to remember multiple passwords, and the constant caution to "Never write your passwords down," it's probably asking too much for consumers to remember dozens of passwords for dozens of websites. But at the very least, changing your "universal" password every once in a while is probably prudent -- and again, there's no time like the present.

Someone's Watching Your Back Now

Any time one of these big businesses gets hacked, it has become an industry best practice to offer any customer who's been affected a free year's subscription to a credit monitoring service. Target is actually going an extra mile on this front.

On its website, the company is offering free credit monitoring not just to the 1 percent of customers known to have been affected by the data breach, but to anyone who has shopped in a U.S. Target store. Go to creditmonitoring.target.com before April 23 to sign up for "one year of free credit monitoring that includes identity theft insurance ... a complimentary copy of your credit report ... daily credit monitoring, identity theft insurance where available and ... access to personalized assistance from a highly trained fraud resolution agent."

Granted, the credit monitoring expires in a year. But the way things are going, you'll have another data breach by someone else -- and another year's free credit monitoring -- before that happens.

Motley Fool contributor Rich Smith has no position in any stocks mentioned. The Motley Fool recommends Amazon, Bank of America, Facebook and Wells Fargo. The Motley Fool owns shares of Amazon, Bank of America, Citigroup, Facebook, JPMorgan Chase and Wells Fargo.

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nice article!


March 22 2014 at 12:07 PM Report abuse rate up rate down Reply

Hackers will infiltrate any new technology and safety measures all of these companies come up with. Who wrote this article anyway?? Pathetic!

March 10 2014 at 6:10 AM Report abuse rate up rate down Reply

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March 10 2014 at 3:31 AM Report abuse rate up rate down Reply

As long as interest rates on savings is almost zero now & interest rates on credit cards is 30+%, we have a problem. I'll be okay though as long as I work under the table, pay no taxes to Uncle Sam anymore & pay cash. No, I don't like it but it is what it is.

March 10 2014 at 2:40 AM Report abuse +1 rate up rate down Reply

What a load of BULLSHIT. These companies have the tech to solve the problem but don't do anything till they get sued and it costs the money.

March 09 2014 at 11:36 PM Report abuse +2 rate up rate down Reply

Recently at my work place we were collecting $$$$ for the lottery. I was the ONLY employee with any cash ! Everyone else could not understand why I use cash....Why not a debit card ? Here's why.......I destroyed my only debit card 5 years ago but did not cancel the account to avoid lowering my credit score. After 5 years I began receiving debits from Europe ! I called Chase and they wanted to know who had access to my debit card? I explained I cut it up 5 years ago and never used it and I don't even know the PIN #. Again they tried to blame the debits on me and my family !!! I raised my voice and told them that it was Chase's system that was hacked and I had NOTHING to do with European debits! The Chase rep finally got the message and they cleared the debits. Bottom line......all these big companies and banking institutions are constantly under cyber-attack .......and they will try to blame the card carrier for their ineptitude !

March 09 2014 at 10:51 AM Report abuse +5 rate up rate down Reply

Dumbest story I ever read. Does the writer have 0 experience in credit cards and banking? Best way to deal with auto. is to not have them.
The writer must believe we are all stupid. Most people know how to handle their credit cards. The best way to handle the Target problem is don't shop there or use cash. Using cash cost Target money that is the way to work it.

March 08 2014 at 10:44 PM Report abuse +2 rate up rate down Reply

That would be sorta like thanking Obama for Obamacare.

March 08 2014 at 7:47 PM Report abuse -1 rate up rate down Reply

Who wrote this garbage?
Sounds like the bankers or Target.
My data was stolen on the only day in 2013 that I shopped at Target during Christmas season.
My credit card info was used to run up about $1,000 in invoices 800 miles from where I live.
I was without a credit card and credit for about a week during Christmas shopping season until new cards were issued.
As for the ease of renewing auto payments, the author should be required to go thru this inconvenience.
Then Target offers a bogus Credit service that will only alert me if my account is stolen again.

I haven't heard about any class action law actions yet but I think for the first time in my life I might just want to get a piece of Target for their stupid credit behavior.

March 08 2014 at 4:06 PM Report abuse +2 rate up rate down Reply

Did Target write this article? This website is so censored and favors big corporate and big agra.

March 08 2014 at 12:19 PM Report abuse +3 rate up rate down Reply