Shares of Zynga hit a new 52-week high today, after CEO Don Mattrick spoke at a Morgan Stanley conference discussing mobile plans, as well as the idea of the company's entrance into real-money gambling. The company also stated yesterday that it would be rebooting three of its most important franchises, FarmVille, Zynga Poker and Words With Friends.
In this video from Tuesday's Tech Teardown, host Erin Kennedy and Motley Fool tech and telecom bureau chief Evan Niu discuss several of the strategic moves Zynga is making at the moment as it continues to focus on a turnaround. Evan points to Zynga's struggles to transition from its early success on the Facebook platform over to mobile, and how other gaming companies with the "freemium" business model may be eclipsing Zynga with better execution on mobile, and leaving the company behind.
So is Zynga the right place to look for killer growth this year? Perhaps not.
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The article Why Zynga Popped 8% Today originally appeared on Fool.com.Erin Kennedy has no position in any stocks mentioned. Evan Niu, CFA has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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