Yum! Brands , the parent company of Taco Bell, Pizza Hut, and KFC, was once the valedictorian of the fast-food sector and one of the fastest-growing companies in the industry. However, 2013 was anything but easy for the fast food giant as it struggled with the after-effects of the fateful Chinese poultry supply incident of December 2012. China is by far Yum! Brands' most important market, accounting for more than half of its revenue, so any trouble there spells disaster for the company.
Yum! Brands' shares has fallen very much out of favor with investors in the fast-food space. With a forward P/E ratio of just 23.44, it also badly trails fast-casual restaurants such as Chipotle Mexican Grill ,Starbucks , Buffalo Wild Wings, Dunkin Brands Group, and Krispy Kreme Doughnuts.