Yelp Shares Jump on Reports of Yahoo Deal

Yahoo! Teams Up with Yelp on Reviews

Yelp shares jumped Monday after reports that it is working with Yahoo.

The Wall Street Journal reported Sunday that Yahoo will incorporate Yelp's listings and reviews of local businesses into Yahoo's search listings. The report, citing a person the Journal didn't name who attended a company meeting at which the partnership was unveiled, said that the new feature will be made available in the coming weeks.

Yelp declined to comment on the matter. Yahoo, based in Sunnyvale, Calif., didn't immediately respond to a request for comment.

Shares of San Francisco-based Yelp (YELP) increased $3.69, a 4 percent increase, to $93.10 by midmorning. The value of its stock has grown more than four-fold in the past 12 months.

Yahoo (YHOO) shares rose 24 cents to $37.47, roughly in line with broader market trends.


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