When an automaker like Ford introduces a product like the all-new 2015 F-150 pickup to the media, it doesn't just pull a sheet off the truck and say, "Here it is, guys!"
In fact, earlier this month, Ford took over Joe Louis Arena -- home of the Detroit Red Wings -- to unveil its new pickups with an elaborate, big-budget presentation that kicked off two days of media events at the North American International Auto Show.
We (The Motley Fool's John Rosevear and Rex Moore) were there when it happened, and we can tell you that it was a very impressive event. Not so much for the theatrics of the truck's unveiling -- although that was fun -- but because Ford managed to present a complete state of the company update in less than half an hour.
Several of Ford's top executives were there, and each made a brief presentation. Below, you can see the first of those presentations, starring Executive Chairman Bill Ford. Ford's role was to give the top-level overview and to set the stage for the presentations by CEO Alan Mulally and others who followed.
Bill Ford doesn't speak in public quite as often as other Ford executives, but when he does, it's worth listening. If you're a Ford shareholder or customer, you'll find this high-level, visionary overview by Ford's executive chairman (and Henry Ford's great-grandson) to be quite interesting. Check it out, and then scroll down to leave a comment with your thoughts.
Here are the secrets to getting the best deal on your next new car or truck
You don't know it yet, but you probably spent $1000s more than you should have on your vehicle. In fact, the auto industry can be such a dangerous place for consumers that our top auto experts are determined to even the playing field. That's why they created a a brand new free report on "The Car-Buying Secrets You Must Know." The advice inside could save you thousands of dollars on your next car, so be sure to read this report while it lasts. Your conscience, and your wallet, will thank you. Click here now for instant access.
The article Ford Motor Company's Chairman on the New 2015 F-150 originally appeared on Fool.com.John Rosevear owns shares of Ford. Rex Moore has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2014 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.