What to Do When the Stock Market Plummets

Bull and bear market
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If you had invested into the stock market in December 2012, and then were sprinkled with fairy dust, falling into a Rip Van Winkle-esque slumber until Jan. 1, 2014, upon awakening, not only would you have been well-rested, you'd also have been thrilled to find your portfolio up 34 percent.

Unfortunately, that's not how it works in the real world. As investors, we experience the daily market moves in real-time, including all the drops and pullbacks that happen along the way. Sometimes those moves can be severe, and how you react to them can dramatically affect your portfolio's overall performance.

So when the market drops hard -- as it has done this month -- what can you do to minimize the damage and optimize your performance?

Don't Believe the Hype

When the market experiences a series of steep down days, you'll find a lot of people coming out of the woodwork, running around and screaming "The sky is falling!" Some will warn that this is "the big one," when the market finally crashes, destroying the capitalist system as we know it, and plunging us back into a financial stone age where only gold, fish oil, and canned peaches will have any value.

Don't believe them. Especially if the people saying it are part of the financial media.

Every strong bull market experiences pullbacks, sometimes rapid and severe ones. It's not only normal, but healthy, for bull markets to pull back between 10 percent and 15 percent at times. A market isn't even considered to be in "bear" territory until it drops more than 20 percent.

The financial media doesn't care about that. Their job is not to help you manage your investments, and it's certainly not to make you money. Their job is to get as many people as they can to watch their videos, read their articles (and view their advertisers' ads), which they accomplish by shouting doomsday warnings, hoping to play on your fears and emotions so that you'll pay attention to them.


With all apologies to Timothy Leary, turn them off and tune them out. Reducing the noise generated by financial pundits will clear your head and prepare you for the next step.

Time for Some Prudent Pruning

Next, it's time to go through your portfolio and trim your losers -- stocks that you might've initially picked up into based on sound analysis, but that for some reason just haven't panned out. Getting rid of underperforming stocks when the market starts to pull back makes sense on a number of different levels.

Stocks that lag during strong markets will generally perform the worst during market corrections, so keeping them in your portfolio can drastically drag down your overall returns. They also tie up capital you'll need in order to invest in the next round of winning stocks.

Don't get emotional about it; just cut them loose and move on.

Get Your Shopping List Out

Now that you recognized the capitalism isn't imploding and you've freed up some cash by selling your losing stocks, it's time to make a shopping list of the stocks you want to buy. These might be strong performers that you missed previously, ones you've been waiting to pick up at a discount. But before you buy them, you want to make sure they still have the potential to outperform the market.

You do this by looking at the relative strength of the individual stocks that interest you. No stock is immune when the broad market corrects -- almost all of them will lose some value -- but what you want to look for are the stocks that lose less value compared to the overall market.

So when the market is working its way lower, look for the stocks that drop fewer percentage points. If the average loss for stocks during a correction is 12 percent, but you find that XYZ only dropped 6 percent, then it's outperformed the market on a relative basis. This is a sign that investors, often institutional investors, are unwilling to sell the stock because of their perception of its underlying value.

And stocks that hold up best during selloffs are usually the biggest winners when the market turns around.

So pay no mind to what the Chicken Littles of the market do and say when a normal correction comes. Instead, just follow these three simple steps, and you'll be surprised how much your returns improve over time.

No man is an island, or even a peninsula, so I encourage your feedback in the comments below. I also want to hear what else you'd like me to write about, so please let me know by connecting with me on Twitter.

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Tommy Johnson

Why are financial gurus who make pages like this such amateurs? When your stock plummets you done ditch them and take a loss. You should never take a loss! Wtf kind of retarded advice is that??? When your stock plummets you BUY more, much much more. I would recommend spending 4X the amount that you initially invested. Once you do that, your stock that plummeted only need improve by a small amount and.... Bingo!!!! You have now doubled or tripled your investment. Ex- you buy $100 of a stock @ $1 per share. Your stock plummets 90%, now down to $.10 a share. O no!!!!! What to do now? You buy $400 worth of that very same stock. Once that stock goes back up to only $.20 a share youve made a profit because even though your original $100 took a great loss, youre $400 has now doubled up. You have made a profit of $320. Cmon 'experts'!! If youre going to give advice, go ahead and give some intelligent advice. Never ever ever settle for a loss, it's just not neccassary.

March 07 2015 at 10:48 AM Report abuse rate up rate down Reply

My advisor insists that I cut back on my best performing stock. although it consists of 70% of my 401K it only consists of 14% of my total portfolio. Who's nuts? Me or him.

February 22 2014 at 11:04 PM Report abuse rate up rate down Reply
Ann Gates


January 30 2014 at 6:35 PM Report abuse rate up rate down Reply
Arthur Kaske

I'm not signing in and I'm not making a comment, I refuse.

January 30 2014 at 4:47 PM Report abuse rate up rate down Reply

I almost agree with the author's advice. Almost. I don't believe in trading as often as the author advises, even to ditch underperforming assets. If I'd ditched my Wells Fargo stock (First National Bank when I first started buying it), I would have missed out on a lot of dividends and a lot of capital gains. Adjusted for splits, I paid something like 26 cents per share for it. That's not even counting the dividends, which I used to buy other stocks. That same stock is now worth over 40 dollars a share, if the price held from the last time I checked. And trust me, there were plenty of downturns when that stock was dismissed by financial professionals. I've had exactly one true "dog" in the thirty-odd years I've been investing, and I knew it was risky when I bought it. It was so risky I committed a tenth of a percent of my portfolio to it. That's all.

The real gains in my portfolio have come from investing in a balanced, diversified portfolio on a regular basis. Even when I couldn't afford much, I managed to find $25 a month to invest. When I could afford more, I invested more, again on a regular, monthly or bimonthly basis. Whether the markets were up or down, whether we were in a bull market or a bear market, whether there was deflation or inflation, recession or prosperity, I have invested a little every month. That's how you weather the downturns. You just keep going, investing what you can reasonably and rationally afford to invest. And you don't invest in just one stock, one commodity, or one type of investment. Even two types of investments are better than one, even if those two types are just a stock index fund and a bond index fund, or a savings account and Facebook stock, or gold coins and savings bonds. Choose two assets that move independently of each other in differing market conditions. If can find more diversity in your investment choices, all the better.

If you want "boo-yah!" excitement, ignore my advice. If you want to steadily improve your net worth, you might give it a try.

January 29 2014 at 1:55 AM Report abuse rate up rate down Reply

Yes get out of the market.....I was just outside and the sky IS falling

January 29 2014 at 12:47 AM Report abuse -1 rate up rate down Reply

Playboy stock look juicy ! This is what happens when HP wants everyone to use facebook to comment . They probably own tons of the stock

January 29 2014 at 12:45 AM Report abuse -1 rate up rate down Reply

Why do they keep deleting my posts about Obama wanting to run the country by himself? It is what he said.

January 29 2014 at 12:08 AM Report abuse -3 rate up rate down Reply
2 replies to betty_brock's comment

OK, now they are all back.

January 29 2014 at 12:11 AM Report abuse -2 rate up rate down Reply
Doulos Christou

Because the low information crowd doesn't want you to remind them that they voted for a socialist muslim...

January 30 2014 at 3:32 PM Report abuse rate up rate down Reply

Obama's speech tells you that he wants to run the country all by himself. What happened to checks and balances?

January 29 2014 at 12:05 AM Report abuse -3 rate up rate down Reply

Obama wants to be a dictator. He proved it tonight.

January 29 2014 at 12:03 AM Report abuse -3 rate up rate down Reply