7 Things You Need to Know About Costco

Whether you're a member or not, here's what you should keep in mind.

×
7 Things You Need to Know About Costco
Sarah L. Voisin/The Washington Post via Getty Images
By Harriet Edleson

Many people shop at Costco because they want good value on the more than 3,700 items in stock. Yet few people know just how Costco is able to give its customers such quality and value, or what makes Costco different from other wholesale companies.

We spoke with regular Costco (COST) shoppers -- or members, as the company calls them -- as well as with Costco executives and retail analysts to get the inside story on what attracts 72 million Costco members and $103 billion in sales per year.

Here are seven things you should know about the warehouse store:

If you want brand names for less, you'll find them here. Costco is a source for brand-name merchandise but the store doesn't tell you which designer brands they carry because brands vary and the designers don't want that information revealed. "We sell high-end items at a great value or at a great price," says Jeff Elliott, assistant vice president, finance and investor relations for Costco. "We're not a fashion retailer. We're a general merchandise retailer, generally basics. It could be the latest merchandise but we're in the basics business." Apparel is a risky category, he adds, so fashion is not Costco's focus. That doesn't mean you can't find better brands of winter boots, for example, or leather jackets.

When you go abroad, you can still shop. Costco warehouses are located in the U.S., Canada, Mexico, the U.K., Korea, Japan, Taiwan and Australia. The company plans to open in Spain in the spring of 2014. Merchandise varies regionally. "We have buying offices in each region," Elliott says. For example, if there is a salsa manufacturer in a particular place, Costco aims to carry that item for that region, he says.

Quality at the lowest possible price means value. Costco aims to sell quality merchandise at the lowest possible price, and "we call that value," Elliott says. "The way we do that is we buy in bulk and keep overhead low." In the marketplace, food items, for example, are typically marked up 20 to 30 percent, Elliott explains. "On average, our typical markup is 10 percent."
The way Costco marks up less than others is because they have lower overhead using the warehouse model to sell their goods from the shipping pallets rather than unloading items, opening boxes and stacking items on shelves. "We drop a pallet on the floor," Elliott says, and it's typically a concrete floor. "The whole concept is based on volume. The more volume we can do the more we can save our customers."

If you buy an item by mistake, you can bring it back for a cash refund. Costco ranks number one among stores with the best return policies, according to the website, gobankingrates.com, which ranked stores in December for return policies just after the holidays. Second was Nordstrom (JWN) and third was Zappos, owned by Amazon.com (AMZN). Costco member Joan Silver of Fairfax, Va., described how she was able to return a case of yogurt to Costco within days of purchasing it because it was not the kind she had intended to buy. She said she also has returned jeans that didn't wear well.

"We know who you are if you're a member of Costco," Elliott says. If Costco has a recall on any of its merchandise, someone from the store can call customers who purchased the item. "We can just look it up," he says. Refunds are made in cash or back to the customer's American Express (AXP) credit card, which is the only type of credit card that Costco accepts. (It also accept cash, checks and debit cards.). "Whatever the customer wants is what we want to do," Elliott says.

Kirkland is made for Costco. 20 percent of all the items in a Costco warehouse are sold under the name Kirkland. All kinds of manufacturers make these products for Costco. Kirkland items range from two loaves of bread separately packaged and then packaged together in a plastic bag to a package of three pounds of raw almonds.

Food is key. "Food is your traffic driver," Elliott says. Typically, shoppers head to Costco for basic food items, then walk by the apparel area, and see a designer brand shirt for $29.99 that sells in other stores for $59.99, or they browse in electronics and find a TV that usually costs $2,400 for $1,900. From fresh and packaged foods, sundries, electronics, sporting goods, hardware and automobiles to apparel, luggage, housewares, linens, and travel, Costco sells most product lines including items like high-end jewelry, men's suits and cosmetics.

Hot dog and soda is a winning combination. Costco sells 109 million hot dog and soda pop combinations worldwide per year at $1.50 for the combination of the two items. The details: Each hot dog is more than a quarter pound and the hot dog and soda pop combination have been sold in all Costco locations since its founding in 1983.

The 72 million members of Costco attest to the popularity of the international wholesale store. Whatever you need, Costco aims to have it at good value -- quality at the lowest price. Sometimes they carry special items for a certain period of time. "It creates what we call the treasure hunt," Elliott says.


More from U.S. News


Increase your money and finance knowledge from home

Investing in Startups

The lucrative and risky world of startups.

View Course »

Managing your Portfolio

Keeping your portfolio and financial life fit!

View Course »

Add a Comment

*0 / 3000 Character Maximum

170 Comments

Filter by:
IRVING

If my wife misses going to Costco one week she suffers a major meltdown. I busy myself with the food demonstrators while she shops. Great formula.

January 18 2014 at 4:23 AM Report abuse +2 rate up rate down Reply
dentiom03

costco's due to open its first store here in october; i will most certainly shop there for certain items.

January 18 2014 at 4:08 AM Report abuse +2 rate up rate down Reply
gingersage08

Can be good for a family of 4 or more, but not worthwhile for singles and couples who don't need huge quantities and can do as well shopping sales elsewhere.

Topog32: Too many WalMarts in NC

January 18 2014 at 2:45 AM Report abuse -3 rate up rate down Reply
stevensvega

I also like to go to Costco to sample the different type of food or beverages that Club Demonstration Services (CDS) provide for the members, it could be Perdue Bourbon Chicken, Onion Soup, Coffee, Juice, Pastry, etc..

January 18 2014 at 1:48 AM Report abuse +1 rate up rate down Reply
jobriendj

no one mentioned , sure its $100 a year , but that gets you 2% back on all purchases.
Spend $5000 in a year and its eseentially free. not hard to hit , $200 every 2 weeks gets it done.
Easy for a middle calss family of four, esp considering its not only food , but clothes, books electronics , tvs, appliances , cars, travel, tires, wine , liquor ,cigarettes, ect ect

January 18 2014 at 1:19 AM Report abuse +2 rate up rate down Reply
topog32

we have shopped @ Costco, since day one! Only buy our meat @ Costco, Best prices & best quality! I only wish one thing, that they would have a store closer to our home, travel over an hour, to get there. So please, seriously concider moving near Hendersonville, NC!!! Thank You.

January 18 2014 at 1:11 AM Report abuse +3 rate up rate down Reply
John

They make over a billion dollars a year on membership fees which is almost all they make in profits. They also don't unbox much so stocking the store is easy and inexpensive. Couple these two things with the fact that the average customer at Costco makes $85,000.00 and you see the reason they can pay their few employees so much.

January 18 2014 at 12:53 AM Report abuse rate up rate down Reply
mcrcj411

Nice Costco advertisement!

January 18 2014 at 12:23 AM Report abuse rate up rate down Reply
Gary Glaeser

I have been a member of Costco since 1989 and love shopping for a variety of items. Great store, great prices.

January 18 2014 at 12:06 AM Report abuse +3 rate up rate down Reply
mark and sheri

Ever notice how many "positive" posts, articles there are about COSTCO in Huff Post? Ever wonder who owns stock in COSTCO? Maybe relatives who work there? Will Huff Post allow this to be posted?

January 18 2014 at 12:04 AM Report abuse -6 rate up rate down Reply
3 replies to mark and sheri's comment