Say 'No Cheese!' Kraft Warns of Velveeta Shortage

FILE- In this Monday, July 28, 2008, file photo, Kraft Foods' Velveeta cheese is displayed at J. J. & F. Market in Palo Alto, Calif.. Kraft Foods says Tuesday, Jan. 7, 2014, some customers may not be able to find Velveeta products over the next few weeks but didn?t give any reasons for the apparent shortage.  (AP Photo/Paul Sakuma, File)
AP/Paul Sakuma
NEW YORK -- NFL Playoff parties may have one fewer dip option this year.

Kraft Foods (KRFT) says some customers may not be able to find Velveeta cheese over the next few weeks. A representative for the company, Jody Moore, didn't give any reasons for the apparent shortage, saying only that it happens from time to time given the "nature of manufacturing."

She noted that the lack of availability is more noticeable because of the seasonal demand during the football playoffs. The company has been airing TV commercials featuring a recipe for a chili con queso dip made with Velveeta.

Moore says it should be a short-term situation and that Kraft hasn't yet heard from any customers who are having problem finding the products. She did not say whether the company experienced a similar shortage last year.

The trade publication Ad Age reported the issue Tuesday, quoting an employee at a Brooklyn-area grocery store who didn't expect shipments again until February due to "a plant issue."

Representatives for supermarket chain operators Kroger (KR) and Safeway (SWY) were not immediately available to comment on whether they were having difficulty stocking Velveeta cheeses. The shortage affects only the Velveeta hard cheese products, but was not limited to a specific area.

"It is possible consumers in any part of the country may not be able to find some Velveeta products," Moore said in an email.

Kraft Foods Group Inc., based in Northfield, Ill., also owns brand including Jell-O, Oscar Mayer and Maxwell House.

Increase your money and finance knowledge from home

Getting out of debt

Everyone hates debt. Get out of it.

View Course »

How to Buy a Car

How to get the best deal and buy a car with confidence.

View Course »

Add a Comment

*0 / 3000 Character Maximum

85 Comments

Filter by:
xneurotica

Oh no! A shortage of an overly processed cheese-type food! There will be riots in the streets and mass looting over this one.

January 09 2014 at 2:18 AM Report abuse rate up rate down Reply
barryaclarke

Let me ask, does the stench of this suggest a manufactured shortage so the price can be boosted?..............

January 09 2014 at 12:34 AM Report abuse rate up rate down Reply
chrissf4529

Much like the food riots in Russia (@1905) became the unifying catalyst for government downfall. I fear the pasturized, processed cheese product oshortage of 2014 may be the downfall of our government.. Add to this the rising cost of crackers, and processed meat products, this will be huge for civil unrest. Our fears of pandemic, global warming or nuclear reactor melt downs will pale in comparison to the scarcity of blocks of cheese product. Government issued ration cards, with even odd license plates for purchase.I fear for our children, and our future. We may have to consume real dairy based cheese.........

January 08 2014 at 11:06 PM Report abuse +1 rate up rate down Reply
1 reply to chrissf4529's comment
Beth

God save our mortal souls. I think you are correct.

January 08 2014 at 11:37 PM Report abuse rate up rate down Reply
1 reply to Beth's comment
chrissf4529

We may need to start a support group for those displaced by the cheese product shortage.........

January 08 2014 at 11:50 PM Report abuse rate up rate down
pdbliz

The cheese is going to the EBT CARD HOLDERS.!!!
50 YEARS NOW,,,DEMOCRATES STARTED WELFARE PROGRAMS,,,,
still not working,,,,,,,,,PEOPLE STAY ON WELFARE BECAUSE THEY WANT TO...
LOOK AT ALL THE MONEY THAT HAS BEEN WASTED IN THESE PROGRAMS,,JUST TO KEEP PEOPLE VOTING DEMOCRATE.!!!
DEMOCRATES HAVE CREATED DEATH AND DESTRUCTION IN FAMILES,,
Kennedy was fixing to do away with a lot of government programs,,,but,,he got killed.......JOHNSON BEHIND THIS.?????
Our government was involved in this killing.......Kennedy was going to disclose a lot of undercover scams from within the WHITEHOUSE...

January 08 2014 at 10:24 PM Report abuse +1 rate up rate down Reply
1 reply to pdbliz's comment
chrissf4529

please stop obsessing. This is a cheese story, not political.......

January 08 2014 at 11:08 PM Report abuse +1 rate up rate down Reply
paddleman1928

fewer heart attacks?

January 08 2014 at 9:14 PM Report abuse rate up rate down Reply
Paul

Let the hoarding begin.

January 08 2014 at 8:56 PM Report abuse +1 rate up rate down Reply
Paul

Hmmm,is it because of all the derailings of petroleum cars lately ????

January 08 2014 at 8:54 PM Report abuse +2 rate up rate down Reply
fred

Either global warming or Bush's fault.

January 08 2014 at 8:17 PM Report abuse rate up rate down Reply
actionred1

the food of FAT ASSES!!!!!!!!!!!!!!!!!!!!!!!!

January 08 2014 at 7:34 PM Report abuse rate up rate down Reply
yellowberry3535

Technically it's not cheese. It's a manufactured product made of vegetable oil, modified milk solids, flavorings, stabilizers, seaweed extracts and other chemicals that allow it it to melt and stay stabile in conditions that real (natural) cheeses would not. Look at the label. It says "processed cheese food", not just cheese.

January 08 2014 at 7:01 PM Report abuse +5 rate up rate down Reply