General Mills begins selling Cheerios without genetically modified ingredients
Danny Johnston/AP
By Sakthi Prasad
and Sampad Patnaik


General Mills said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives.

Many activists and critics have cited studies showing that genetically modified crops aren't safe for people and animals who consume them.

Some activist groups opposing genetically modified food also say the crops create environmental problems by encouraging more use of certain agro chemicals, and consumers should have the right to know what they are buying.

However, General Mills (GIS), which also makes Betty Crocker dessert mixes and Yoplait yoghurt, said in a company blog post Thursday that its decision on ingredients wasn't driven by safety concerns or pressure from critics.

"It's not about safety.
Biotech seeds, also known as genetically modified seeds, have been approved by global food safety agencies and widely used by farmers in global food crops for almost 20 years," the General Mills blog said.

The Minneapolis-based company said it has begun using non-genetically modified cornstarch and non-genetically modified sugar in Cheerios, adding that oats, the primary ingredient, is a crop that is not grown from genetically modified seeds.

The company hopes that "consumers may embrace" its decision to move away from genetically modified ingredients.

In November, a Washington state ballot measure that would have required labeling of foods containing genetically modified crops didn't win wide approval.

A consortium including General Mills, Nestle USA, PepsiCo (PEP), Monsanto (MON), DuPont (DD) and other corporate giants, were key contributors to the roughly $22 million raised to campaign against the bill.


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97 Comments

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nsheats

Sounds like to me that there are a bunch of conservatives in here trying to figure out how to hold back some other scientific advancement.

January 03 2014 at 5:59 PM Report abuse +1 rate up rate down Reply
1 reply to nsheats's comment
gfybarryobama

Liar

January 03 2014 at 7:07 PM Report abuse -1 rate up rate down Reply
Steve

Nuts! I thought you were going to say that General Mills was going to stop using high fructose corn syrup.

January 03 2014 at 5:30 PM Report abuse +2 rate up rate down Reply
emmett

What are the health issues concerning GMO's? How do they affect a person physically or mentally?

January 03 2014 at 5:27 PM Report abuse -1 rate up rate down Reply
David

BUY FROM TRADER JOES

January 03 2014 at 4:13 PM Report abuse rate up rate down Reply
edgarlongenecker

My reward, to them... Drops of various, jellies, into the center... to create... CHEWIOS.... My million bucks, tax free... whenever...

January 03 2014 at 4:03 PM Report abuse rate up rate down Reply
G2 Services, Ltd

Everything we eat is modified. The Ag scientists have been cross pollinating for years. Most varieties of apples, oranges, strawberries, blueberries, and veggies are hybrids. The GMO stuff is just done in the lab rather than in field trial areas. Not any real diffences in the results.

January 03 2014 at 3:19 PM Report abuse -2 rate up rate down Reply
2 replies to G2 Services, Ltd's comment
nsharonluk

Wow, you are so wrong it's frightening! Cross pollinating is NOTHING like inserting artificially created genes into plants to increase the potency of MONSANTO'S deadly, toxic pesticides. They did NOT create a larger or stronger plants, they altered it's genes to use only THEIR pesticides in order to control the market on seeds and their chemical pesticides. You really need to educate yourself on the topic. It's shocking how little people know about the food they readily put in their mouths.....

January 03 2014 at 3:49 PM Report abuse +4 rate up rate down Reply
1 reply to nsharonluk's comment
texifish

Actually GMO's permit less pesticides to be as efective as more pesticides were.
They reduce the amount of pesticides needed regardless of who makes the pesticides.

January 03 2014 at 6:07 PM Report abuse rate up rate down
diazjohn9

Wrong story G2, this article is in regards to foods that have had genes from other species inserted in the lab.. such as - fish genes in tomatoes for instance. This is not done by two breeding pairs. Are you telling me that a fish can mate with tomatoes in nature? General Mills was one of the bad guys in the recent elections; Prop 37 in California and I-522 in Washington. General Mills, took away your vote with their deep pockets of cash to spread their lies to deceive the public to control public opinion. The public responded with a boycott of these traitor brands. The concern is that they made a living insecticide out of corn and because of biotech's corporate pressure through the revolving door, our government failed to do lengthy testing for food safety. Regardless of what you hear, these crops have undergone limited testing. Do some research on your own and not parrot disinformation to the public. General Mills took away your vote with deep pockets of cash to spread their lies to decieve the public. We do have the ability to look up and view the Freedom of infromation documents that show the FDA's own scientists concern for the lack of long term safety studies. We have many promising technologies that could be helpful to feed the world but in it's present form the GMO industry amounts to a corprorate monopoly of the food chain. It's like Nuclear Energy: In order to create electricity we create a radiation polution problem. To grow GMO's foods you create a chemical pestacide and herbacide polution problem; problems that we do not fully understand the impact; which is why there needs to be a label on this food. Solution: label these foods untill proven safe by doing the long term tests. Put these foods to a transparent public scrutiny. Now!

January 03 2014 at 4:35 PM Report abuse rate up rate down Reply
1 reply to diazjohn9's comment
texifish

he same false story as the harm of irradiation of foods. More than a billion people have been eating irridated foods for over 60 years with not one case of any real or immigened harm ever being reported.
The record of GMO's will match that record withing 30 more years with 7 billion people eating GMO with no real or immigined harm.
Agriculturists have been modifying grains and produce ever since humans learned to grow food.
The quality, quantity and safety of food has been improved by their efforts.
Basically the opponents are against people living longer and reproducing more.

January 03 2014 at 6:17 PM Report abuse rate up rate down
sidneypie

40 years ago, before we had GMOs, Paul Ehrlich predicted that food production had reached its limit and a billion or people would starve to death. But Borlaug's wheat and rice were introduced with astounding results. Mexican wheat production increased 600%. India went from a huge deficit to a surplus in only 5 years. Global wheat and rice production has tripled, and corn production is almost 5 times higher.
The alarmists who wrote this article are doing all they can to promote the ideology of Climatism. They are shouting lies to get you to reject the modern science that enables us to prosper and build a vibrant society.

January 03 2014 at 2:58 PM Report abuse -3 rate up rate down Reply
1 reply to sidneypie's comment
nsharonluk

You really need to keep up on what's current. GM crops are now failing because bugs are getting resistant to them and weeds are also following suit. The weeds are now uncontrollable and will not respond to Monsantos chemical pesticides. They are creating bugs and weeds resistant, besides having unknown effects on the environment and wildlife. All in their pursuit to control the worlds food supply via their GM seeds and the chemicals needed to sustain them. DO SOME RESEARCH before talking.......

January 03 2014 at 3:54 PM Report abuse rate up rate down Reply
3 replies to nsharonluk's comment
John

What a farce. If oats are not grown from GMO's then why say they are now selling cereal without GMO's.

January 03 2014 at 2:42 PM Report abuse +1 rate up rate down Reply
ledbre1954

Anything with corn is a GMO and has been for a long time…consumers have gotten smart and not buying the stuff!

January 03 2014 at 2:24 PM Report abuse +4 rate up rate down Reply
1 reply to ledbre1954's comment
John

Cherios is made of oats not corn.

January 03 2014 at 3:00 PM Report abuse rate up rate down Reply
1 reply to John's comment
gmcrossfire

Cheerios has corn starch

January 03 2014 at 3:21 PM Report abuse rate up rate down
paddleman1928

disgusting that they used GMO's in the first place!

January 03 2014 at 2:08 PM Report abuse +2 rate up rate down Reply
1 reply to paddleman1928's comment
John

Read the article and not the headline. They didn't use GMO's. It clearly states that oats are NOT GMO's.

January 03 2014 at 3:01 PM Report abuse rate up rate down Reply
1 reply to John's comment
texifish

Kind of like Mirical Whip advertising "No Colestroal" It never had any to start with.

January 03 2014 at 6:26 PM Report abuse rate up rate down