This Is the Individual Investor's Greatest Advantage

Foolish investors know that the best way to invest is to take the long-term approach. Find excellent businesses that you can understand, buy their stocks when the price is fair, and then hold them for long periods of time. And that's the operative word: time. The longer you can hold shares of great businesses, the more time they'll have time to compound and grow. And time is why Motley Fool One analyst Jason Moser introduced his daughters Hannah and Ainsley to investing at such a young age. Now at ages eight and seven (OK, Hannah's birthday is just a couple of weeks away and she'll be nine), they own shares of six different companies, and their portfolio is handily beating the market with a total return of 36% since they started! In this video, Jason and his daughters talk about their two most recent purchases, as well as a couple of other stocks that they think they might like to own one day.

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It's no secret that investors tend to be impatient with the market, but the best investment strategy is to buy shares in solid businesses and keep them for the long term. In the special free report, "3 Stocks That Will Help You Retire Rich," The Motley Fool shares investment ideas and strategies that could help you build wealth for years to come. Click here to grab your free copy today.


The article This Is the Individual Investor's Greatest Advantage originally appeared on Fool.com.

John Mackey, co-CEO of Whole Foods Market, is a member of The Motley Fool's board of directors. Jason Moser owns shares of Nike, Starbucks, Under Armour, Walt Disney, and Whole Foods Market. The Motley Fool recommends Apple, Coca-Cola, Nike, Starbucks, Under Armour, Walt Disney, and Whole Foods Market. The Motley Fool owns shares of Apple, Coca-Cola, Nike, Starbucks, Under Armour, Walt Disney, and Whole Foods Market. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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