Rising Riches: 1 in 5 in America Reaches Affluence

The New Rich
Elaine Thompson/APJames Lott outside the Walmart store where he works as a pharmacist in Bonney Lake, Wash. Lott, who lives in suburban Seattle, adds to his six-figure job salary by day-trading stocks.

WASHINGTON -- Fully 20 percent of U.S. adults become rich for parts of their lives, wielding extensive influence over America's economy and politics, according to new survey data.

These "new rich," made up largely of older professionals, working married couples and more educated singles, are becoming politically influential, and economists say their capacity to spend is key to the U.S. economic recovery. But their rise is also a sign of the nation's continuing economic polarization.

They extend well beyond the wealthiest 1 percent, a traditional group of super-rich millionaires and billionaires with long-held family assets. The new rich have household income of $250,000 or more at some point during their working lives, putting them -- if sometimes temporarily -- in the top 2 percent of earners.

The new survey data on the affluent are being published in an upcoming book, and an analysis by The AP-NORC Center for Public Affairs Research provided additional information on the views of the group.

In a country where poverty is at a record high, today's new rich are notable for their sense of economic fragility. They rely on income from their work to maintain their social position and pay for things such as private tutoring for their children. That makes them much more fiscally conservative than other Americans, polling suggests, and less likely to support public programs, such as food stamps or early public education, to help the disadvantaged.

Last week, President Barack Obama asserted that growing inequality is "the defining challenge of our time," signaling that it will be a major theme for Democrats in next year's elections.

"In this country, you don't get anywhere without working hard," said James Lott, 28, a pharmacist in Renton, Wash., who adds to his six-figure salary by day-trading stocks. The son of Nigerian immigrants, Lott says he was able to get ahead by earning an advanced pharmacy degree. He makes nearly $200,000 a year.

After growing up on food stamps, Lott now splurges occasionally on nicer restaurants, Hugo Boss shoes and extended vacations to New Orleans, Atlanta and parts of Latin America. He believes government should play a role in helping the disadvantaged. But he says the poor should be encouraged to support themselves, explaining that his single mother rose out of hardship by starting a day-care business in their home.

The new research suggests that affluent Americans are more numerous than government data depict, encompassing 21 percent of working-age adults for at least a year by the time they turn 60. That proportion has more than doubled since 1979.
HOLD FOR RELEASE MONDAY, DEC. 9, 2013 AT 3:00 A.M. EST Graphic shows affluence by age group and income; 2c x 4 inches; 96.3 mm x 101 mm;
Even outside periods of unusual wealth, members of this group generally hover in the $100,000-plus income range, keeping them in the top 20 percent of earners.

At the same time, an increasing polarization of low-wage work and high-skill jobs has left middle-income careers depleted.

"For many in this group, the American dream is not dead. They have reached affluence for parts of their lives and see it as very attainable, even if the dream has become more elusive for everyone else," says Mark Rank, a professor at Washington University in St. Louis, who calculated numbers on the affluent for a forthcoming book, "Chasing the American Dream," to be published by the Oxford University Press.

As the fastest-growing group based on take-home pay, the new rich tend to enjoy better schools, employment and gated communities, making it easier to pass on their privilege to their children.

Because their rising status comes at a time when upward mobility in the U.S. ranks lowest among wealthy industrialized counties, the spending attitudes of the new rich have implications for politics and policy. It's now become even harder for people at the bottom to move up.

The group is more liberal than lower-income groups on issues such as abortion and gay marriage, according to an analysis of General Social Survey data by the AP-NORC Center for Public Affairs Research. But when it comes to money, their views aren't so open. They're wary of any government role in closing the income gap.

In Gallup polling in October, 60 percent of people making $90,000 or more said average Americans already had "plenty of opportunity" to get ahead. Among those making less than $48,000, the share was 48 percent

Big Spenders

Sometimes referred to by marketers as the "mass affluent," the new rich make up roughly 25 million U.S. households and account for nearly 40 percent of total U.S. consumer spending.

While paychecks shrank for most Americans after the 2007-2009 recession, theirs held steady or edged higher. In 2012, the top 20 percent of U.S. households took home a record 51 percent of the nation's income. The median income of this group is more than $150,000.

Once concentrated in the old-money enclaves of the Northeast, the new rich are now spread across the U.S., mostly in bigger cities and their suburbs.
They include Washington, D.C.; Boston, Los Angeles, New York, San Francisco and Seattle. By race, whites are three times more likely to reach affluence than nonwhites.

Paul F. Nunes, managing director at Accenture's Institute for High Performance and Research, calls this group "the new power brokers of consumption." Because they spend just 60 percent of their before-tax income, often setting the rest aside for retirement or investing, he says their capacity to spend more will be important to a U.S. economic recovery.

In Miami, developers are betting on a growing luxury market, building higher-end malls featuring Cartier, Armani and Louis Vuitton and hoping to expand on South Florida's Bal Harbour, a favored hideaway of the rich.

"It's not that I don't have money. It's more like I don't have time," said Deborah Sponder, 57, walking her dog Ava recently along Miami's blossoming Design District. She was headed to one of her two art galleries -- this one between the Emilio Pucci and Cartier stores and close to the Louis Vuitton and Hermes storefronts.

But Sponder says she doesn't consider her income of $250,000 as upper class, noting that she is paying college tuition for her three children. "Between rent, schooling and everything -- it comes in and goes out."

The new rich's influence will only grow as middle-class families below them struggle. The Federal Reserve said Monday that the nation's wealth rose 2.6 percent from July through September to $77.3 trillion, a record high, boosted in part by a surging stock market. But the gains haven't been equally distributed; the wealthiest 10 percent of U.S. households own about 80 percent of stocks.

New Realities

Both Democrats and Republicans are awakening to the political realities presented by this new demographic bubble.

Traditionally Republican, the group makes up more than 1 in 4 voters and is now more politically divided, better educated and less white and male than in the past, according to Election Day exit polls dating to the 1970s.

Sixty-nine percent of upper-income voters backed Republican Ronald Reagan and his supply-side economics of tax cuts in 1984. By 2008, Democrat Barack Obama had split their vote evenly, 49-49.

In 2012, Obama lost the group, with 54 percent backing Republican Mitt Romney.

"For the Democrats' part, traditional economic populism is poorly suited for affluent professionals," says Alan Abramowitz, an Emory University professor who specializes in political polarization.

The new rich includes Robert Kane, 39, of Colorado Springs, Colo.

A former stockbroker who once owned three houses and voted steadfastly Republican, Kane says he was humbled after the 2008 financial meltdown, which he says exposed Wall Street's excesses. Now a senior vice president for a private equity firm specializing in the marijuana business, Kane says he's concerned about upward mobility for the poor and calls wealthy politicians such as Romney "out of touch."

But Kane, now a registered independent, draws the line when it comes to higher taxes. "A dollar is best in your hand rather than the government's," he says.

-Associated Press Director of Polling Jennifer Agiesta, News Survey Specialist Dennis Junius, and writers Suzette Laboy in Miami and Kristen Wyatt in Denver contributed to this report.

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Nice insights Alex. Although, as you argue, members of the top earner bracket are transitory, the gross numbers have remained relatively stable over time. The $250K+ households hover around 2.3% (albeit, there is some churn among specific households at the lower echelons). What is more significant is the gap between the top 20% and everyone else leading to some dangerous income inequality (this is not a philosophic proposition, but a practical, economic concern). From 1975 to 2012: The working poor's (bottom 40%) share of total income declined 22.8%, the middle class' (next 40%) share declined 10.74%, and the top 20%'s share increased 18% — for the past five years, the top 5% averaged about 22% of all income. In 2011 the median household income was $5054, but the mean was $69677 (see the skewness?). In 2012, the median increased 1.9% while the mean increased 2.3%. Now here is the problem. The top 20% of households are consuming about 60% of their income but they are earning 51% of all income. The 80% (income up to $99,999) are consuming just about all of their income but only have a 49% share. Consequently, only 79.6% of all income is being pumped back into the economy and this translates to consumption, jobs, and tax revenue. If the 20% pulled in 40% of the income and the 80% earned 60% demand would increase to 84% (over a 5.5% boost to the economy). Recall, no one was complaining about government spending and tax freezes until 2009-10. It is no coincidence that this was the same period when the income gap started to resurge. Those who had the income wanted to cut the federal programs for those who didn't. Starting in '09, the top 20% saw their income share increase a full one percent by 2012. About 250,000 income tax filers have an AGI in excess of $1,000,000 (1,500 pay no income taxes at all) yet the top tax bracket cuts off at $450,000 (and no one pays the top bracket levy).

December 10 2013 at 2:55 PM Report abuse +1 rate up rate down Reply
Alex Denton

The article is skewed to make it seem as if its a large portion of the population that is incredibly wealthy. Note that only 2% of HOUSEHOLDS earn 250K or more at any given time. Households is capped because its much easier to have a higher income when going by household income vs individual income. To measure how much effort it takes to get into that 250K bracket individual income should be used.

To put it in very basic terms most of the 20% that ever reach the 250K income in their lifetime hardly ever stay at that level. The majority get there through paths that involve high reward but even higher risk. Or they were a married couple that fell victim to divorce like 50% of the US. Hence only a small percentage of the population ever earn that amount consistently. Its not near as easy to make it to that level of income and stay there as the article makes it seem.

You cant count success by one year of high income. It must be consistent. Now if you lower the income level to a minimum of 100K (individual income) the goal becomes a bit more attainable. And by attainable I mean only about 6% of the US population maintain that throughout their life.

December 10 2013 at 9:22 AM Report abuse +1 rate up rate down Reply
Kevin Boyd

As American's...we should celebrate the success of others....and strive for more if we desire it. Otherwise, we should not stand by in the envy of the success of others. This is the land of opportunity that ANYONE can succeed in...if we work hard.

December 10 2013 at 8:06 AM Report abuse +3 rate up rate down Reply