Hordes of shoppers inside Macy's in New York looking for bargains on Black Friday, the day after Thanksgiving

Sometimes shopping during Black Friday can feel like betting on a prize fight. You plunk down all your money on a great pair of shoes on Black Friday, only to see their price get knocked down during a Cyber Monday blowout. But how can a shopper know what kinds of unadvertised, winning sales are just around the corner? On everyone's mind this season is the question of whether Thanksgiving, Black Friday, or Cyber Monday - or the span of time in between these holidays - will be the best time to shop for the specific items they want.

If you're tired of feeling like you've got long odds for finding the best Black Friday deals, then look no further. We studied the DealNews archives for the past two Black Friday seasons and found the best items to buy on each day throughout the shopping weekend. Use these rules of thumb while crafting your perfect, personalized Black Friday shopping game plan.

It's important to keep in mind, however, that we only noted the categories that are strongly tied to particular days during Black Friday week. If a category isn't mentioned below, that doesn't necessarily mean there won't be good offers this year; it just means there weren't noteworthy spikes on a specific day. For an extensive look at the discounts we expect to see this year, check out our 2013 Black Friday Predictions piece.

Best Things to Buy on Thanksgiving


Thanksgiving has the edge when it comes to sales on phones, apps, and accessories. In fact, based on sales from last year, we could see smartphone deals that yield a profit (via gift cards) as early as the Wednesday before Black Friday. Although on average we list the same total number of phone deals on Thanksgiving and Black Friday, we recommend that you do your smartphone shopping on Thanksgiving: 42% of all the phone deals that day in 2012 were sweet enough to be marked Editors' Choice, as opposed to just 31% of those listed on Black Friday. Moreover, we found 50% more Android phone deals on Thanksgiving. However, if you're looking for that elusive iPhone deal, then you're better off on Black Friday proper (see below).


Our research shows that HDTV deals are excellent on both Thanksgiving and Black Friday, but Turkey Day TV deals stood out in the last few years for two reasons. First of all, we tend to see more Editors' Choice TV deals on Thanksgiving: about 61% of our deals were marked as such. Secondly, these Editors' Choice TV deals are much better on Thanksgiving. On Black Friday, for example, we typically see TVs that are at all-time price lows for their model (i.e., the lowest total price we've seen on a specific Samsung 46" HDTV). Yet over the past two Thanksgivings, we've seen TVs at the very best price in their entire category (like the best-ever price for any Samsung 46" HDTV).

Gaming Items

When it comes to deals on video games, there's just no beating Thanksgiving. We saw 70% more gaming deals during the last two Thanksgivings than on Black Friday. The difference is even more astounding when it comes to Cyber Monday. On average, there were 229% more gaming deals on Thanksgiving than on Cyber Monday. Plus, about 67% of the video game deals we saw on the last two Thanksgivings were awesome enough to be marked Editors' Choice. However, don't expect any significant price lows on PlayStation 4 or Xbox One games or consoles; it's beyond rare to find discounts on new consoles during their first Black Friday.

Best Things to Buy on Black Friday

Laptops and Computers

For deals on computers, especially laptops, Black Friday stands out. On average, we saw a few more laptop deals on Thanksgiving, but we found a far bigger quantity of Editors' Choice laptop deals during the past two Black Fridays. In fact, in both 2011 and 2012, we listed more Editors' Choice laptop deals on Black Friday than non-Editors' Choice deals - in 2011, about 62% of the deals we listed were hot enough to be marked as such. So if you're on the lookout for that predicted 15" dual-core laptop for $170, Black Friday is definitely your best chance to find it.


Running low on data storage? Black Friday is also the perfect time to take advantage of great hard drive, USB flash drive, and memory card deals.
While you'll see a huge number of Editors' Choice-quality deals on all three days of the Black Friday season, day-of Black Friday deals themselves were the most prevalent. On average, Black Friday boasted 33% more storage deals than Thanksgiving, and nearly 85% more storage deals than Cyber Monday. And since quantities tend to sell out fast during these shopping holidays, knowing there are more deals to choose from can increase your chances of finding something in-stock at an outstanding price.

iPhones (maaaaaybe)

Apple iPhones have been difficult to come by during the past two Black Friday seasons, but we predicted that this could be the year that changes all that. However, unlike the trends for smartphones in general, if you're looking to score an iPhone deal, our research shows that you should wait until Black Friday; all past iPhone deals during this time have shown up on Black Friday proper.


For those who are all set on tech, Black Friday sales can also offer an excellent selection of kitchenware deals. Not only did the past two Black Fridays offer more deals for small appliances, cutlery, and kitchen gadgets on average than Thanksgiving or Cyber Monday, but about 54% of the kitchen deals we listed were marked Editors' Choice.

Best Things to Buy on Cyber Monday

Clothing and Shoes

Although Cyber Monday tends to offer significantly fewer tech deals, it's the undefeated heavyweight champion when it comes to clothing and shoe deals. On the past two Cyber Mondays, we saw an average of 45% more clothing deals than on Black Friday, and about 53% more deals than on Thanksgiving. We also saw about 50% more shoe deals on Cyber Monday than on Black Friday or Thanksgiving.

What's more, last year we saw an even greater number of Editors' Choice clothing and shoe deals on Cyber Monday - 32% of apparel deals were marked Editors' Choice during Cyber Monday 2012 alone. As we mentioned in our Black Friday clothing predictions, many clothing and shoe retailers will offer their best stacking coupons of the year during this time, so waiting until Cyber Monday to make your fashion purchases could yield some serious savings.

Best Things to Buy During Black Friday Weekend

While it tends to be overshadowed by more popular bookend shopping days, the weekend of Black Friday before Cyber Monday features a number of quality, multiple day sales. More sale days mean more chances to fill your cart with bargain-priced goodies and fewer worries about time-sensitive deals expiring all the time. But the tradeoff is that Black Friday weekend deals aren't always the best we've seen all year. However, there are two categories where Black Friday weekend sales do stand out: tools and appliance deals.


While we tend to see the same average number of tool deals on any given day of the Black Friday season, we tend to see a significant increase in the number of Editors' Choice deals over Black Friday weekend. Therefore, if you're looking for that perfect gift for the handyman or woman in your life, it's more expedient to check out the weekend tool sales. After all, as we previously mentioned, this is the best time all year to buy tools and hardware, so why not grab the sweetest deal you can?


Finding a jaw-dropping deal on a large appliance isn't hard during the Black Friday season; in 2012 alone, 42% of the appliance deals we saw at this time were marked Editors' Choice. But during the Black Friday weekend sales last year, we saw a larger concentration of appliance deals, 46% of which were marked Editors' Choice.

So readers, what's your Black Friday game plan? Do you look for specific items on specific days, or do you make impulse buys throughout the Black Friday season? Either way, if you want to stay ahead of other shoppers, be sure to set up an email alert for your must-have items. Also, don't forget to check out our Black Friday deals page for links to the latest ads and sales.Related DealNews Features:

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Best thing to buy on the holidays....................................................Nothing you wouldn't buy tomorrow! Ask yourself if you need it, those who use impulse will regret it later.

December 02 2013 at 4:36 PM Report abuse rate up rate down Reply
Suzzane Lee

Forever 21 has the best deal for fashion enthusiats today. Forever 21 started its holiday season deals on Wednesday, November 20, with some items on sale for as low as 50% off the ticket price.

November 29 2013 at 1:12 PM Report abuse rate up rate down Reply

BLACK FRIDAY /////////////// I seen tv this morning,,people running over people,,,,that is mainly who is there.!!!

November 29 2013 at 9:18 AM Report abuse -2 rate up rate down Reply
Noelia Marquez Varel

Happy Black Friday!

I feel grateful today... get a small gift of your choice. Hope you find something valuable here:

Take a look: http://tinyurl.com/blackfriday29th2013

Thank you in advance for your feedback. Best Regards,

November 29 2013 at 6:01 AM Report abuse -5 rate up rate down Reply

I love to watch stories about Black Friday and Cyber Monday. Just shows me how stupid folks are. If these stores can sell you a product you want to buy at a very low price on this "Black Friday, and make a profit, why cant they sell it to you everyday at that same price? You fools be "buying the Hype". Would love the names off all those black Friday shoppers. Got some swamp land in Florida I'm looking to sell. LOL

November 29 2013 at 12:43 AM Report abuse +3 rate up rate down Reply
1 reply to DOUG's comment

Never have gone shopping on Black Friday and don't intend to do so in the future. Looks to me like complete insanity from what I have observed on the news.

November 30 2013 at 5:37 AM Report abuse rate up rate down Reply

Are these folks cheap or what?

November 29 2013 at 12:08 AM Report abuse +3 rate up rate down Reply

I dont buy anything for the holidays I don't need, including gifts for the holidays since that's not why we celebrate them in the first place. Until this economy can improve providing REAL jobs not just a few dollars above the minimum wage, and businesses can provide REAL benefits that you can live on I refuse to spend money on anything I don't need regardless if were in the holiday season or not, my kids learned at a young age the real meaning of the holidays and never did expect gifts to be given to them, just because everyone else buys unnecessary things they will never use or have very little use for doesnt mean I am going to do the same.

November 28 2013 at 11:51 PM Report abuse +3 rate up rate down Reply
Megan Sashyl

I like cyber monday a lot coz i have go to check out galaxy phones, kindle file, dvd players, mobiles & much more stuff here http://www.egenxshop.com/ There are deep discount deals that to deep ones for Electronics store. Amazing!!

November 28 2013 at 3:07 PM Report abuse -2 rate up rate down Reply


November 28 2013 at 12:56 PM Report abuse -4 rate up rate down Reply

Ditch them all. My wife starts shopping for next Christmas at the first of the year. No stress and no crowds.

November 28 2013 at 11:33 AM Report abuse +2 rate up rate down Reply