As the broader market has risen to all-time highs so far in 2013, Coach  stock has languished thanks largely to weak results from its core North American market.

More recently, and for the second quarter in a row, shares of Coach crumbled a few weeks ago after the company stated that overall sales fell 1% year over year, while earnings per share remained flat as a result of the company's share repurchase efforts.

Meanwhile, Coach competitor Michael Kors just reported stellar quarterly sales growth of 38.9%, leaving Coach investors to wonder why they're sticking around.


But the Fool's Steve Symington thinks this year's lull represents a perfect opportunity for patient long-term investors to get in, and explains in the video below why he personally just added Coach stock to his own portfolio.

Please check out the video below to get Steve's full take, then let us know whether you think Coach stock is worth buying today.

You'll never want to sell these three stocks, either
Steve bought Coach stock with the aim of holding it over the long term. Why is that? 
Look no further than Warren Buffett, who isolated his best few ideas, bet big, and rode them to riches, hardly ever selling. You deserve the same. That's why our CEO, legendary investor Tom Gardner, has permitted us to reveal The Motley Fool's 3 Stocks to Own Forever. These picks are free today! Just click here now to uncover the three companies we love. 

The article Why I Finally Added Coach Stock to My Portfolio originally appeared on Fool.com.

Fool contributor Steve Symington owns shares of Coach. The Motley Fool recommends Coach. The Motley Fool owns shares of Coach. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.


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