Walmart Ups the Ante on Black Friday Yet Again

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Walmart Profit Forecast Trails Estimates on Tax Increase
Daniel Acker/Bloomberg via Getty Images
By Krystina Gustafson

Not to be outdone by other large retailers, Walmart Stores announced Tuesday that it will kick off its Black Friday deals one week early.

The retailer said it will mark down prices on a number of toys and electronics starting Nov. 22, in stores and online.

"Black Friday is our Super Bowl, and we plan to win," said Duncan Mac Naughton, chief merchandising and marketing officer for Walmart U.S.

The news follows Sears and Kmart's (SHLD) announcement last week that they would offer Black Friday deals to "Shop Your Way" rewards customers one week early.
Walmart (WMT) had said just a week ago that it would kick off its Black Friday sales at 6 p.m. on Thanksgiving Day.

The list of retailers pushing Black Friday sales earlier may not be over, and it appears consumers are responding. According to a study by the National Retail Federation last week, 53.8 percent had already started their holiday shopping.

Paired with a shorter holiday calendar this year, with six fewer days between Thanksgiving and Christmas, retailers are doing anything they can to remain competitive.

In its release, Walmart also said it will extend its ad match to website sales.


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willypfistergash

LMAO... mac the eternal victim is FORCED to shop at walmart because it's by far the closest supermarket to him.

Life is all.about choices mac.

November 19 2013 at 4:29 PM Report abuse -1 rate up rate down Reply
1 reply to willypfistergash's comment
dweeeb.buster

Choosing requires thinking.

mac can't think.

November 19 2013 at 4:48 PM Report abuse -1 rate up rate down Reply
kjasperkc

THANKSGIVING? Where is it? Shopping like a herd of wild animals takes the place of Thanksgiving? Why? All that STUFF will still be in the stores the next day and for many weeks after Thanksgiving. Wake up everyone. Does anyone else see how insane this has become?

November 19 2013 at 2:56 PM Report abuse rate up rate down Reply
ktz1017

Except the Super Bowl is one, very specific date. By playing alone on a date one week earlier than everyone else you are playing against yourself and it's called CHEATING.

November 19 2013 at 12:54 PM Report abuse +1 rate up rate down Reply
willypfistergash

mac hates walmart because he can't control it.

November 19 2013 at 12:49 PM Report abuse rate up rate down Reply
dweeeb.buster

Meanwhile, Amazon continues to up the ante on Walmart and all the rest of the traditional bircks and mortar retailers.

Open 24/7, including all holidays, while offering consumers an opportunity to shop in their living rooms while wearing their PJ's, and selecting from a far larger array of merchandise than a bricks and more mortar retailer could even even imagine, all at highly competitive prices, Amazon has retail competitors everywhere running scared

As a result, Walmart and other traditional retailers struggle to just maintain sales volumes, as online retailers like Amazon see sales soar.

November 19 2013 at 12:31 PM Report abuse -2 rate up rate down Reply
Condley

It would be good if the people who dislike Wal Mart so much would take a little time to get educated about the company before they swallow all the liberal media tripe. Wal Mart pays their employees more, provides better benefits, which includes a $50 million employee tuition assistance program, and gives more to schools and communities than any "mom and pop" business ever did. A company does not grow from a mom and pop store in Bentonville, Ar to the world's largest company without doing a lot of things right.

November 19 2013 at 12:25 PM Report abuse rate up rate down Reply
1 reply to Condley's comment
dweeeb.buster

You mean Americans consumers know more about where they choose to shop than dumbest 1%ers know about where American consumers choose to shop?

Shocking!

November 19 2013 at 1:04 PM Report abuse -2 rate up rate down Reply
Jay McKay

Walmart is the Borg from Star Trek

November 19 2013 at 11:42 AM Report abuse rate up rate down Reply
redviolinblues

Love Walmart

November 19 2013 at 11:21 AM Report abuse rate up rate down Reply
pdbliz

Well,,I drove an extra 10 min and went to mom and pops store....

GUESS WHAT,,,,,,,MADE IN CHINA.!!!!! So,,please tell me where to shop now.!!!

November 19 2013 at 9:24 AM Report abuse rate up rate down Reply
quapawsix

Wall World ye haw.
https://www.youtube.com/watch?v=2kvsIiC-JAQ

November 19 2013 at 8:58 AM Report abuse rate up rate down Reply