Emerging markets have been an increasing focal point for Apple in the last several years, especially as developed markets see their sales mature.

For example, Apple's sales in China have doubled over the last two years despite Apple's high-end iDevices being more expensive than many other smartphone options. Apple also isn't officially carrier on the country's largest telecom company, China Mobile.

One of the keys to Apple's inroads in China has been the use of handset subsidies on the part of its two other major telecom players. Now it appears Apple might get the chance to break into India, another increasingly critical smartphone market thanks to the very same subsidy model.


Recently, Reliance Communications, India's third-largest telecom company, announced it would begin offering Apple's new iPhones to qualifying customers at subsidized upfront prices on contract. This would be a noteworthy development as the subsidy model that has been so successful in many markets has yet to meaningfully take hold in India. Fool contributor Andrew Tonner breaks it down for investors in the video below.

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The article Apple Takes Aim at 1 Untapped Emerging Market originally appeared on Fool.com.

Fool contributor Andrew Tonner owns shares of Apple. Follow Andrew and all his writing on Twitter at @AndrewTonnerThe Motley Fool recommends Apple. The Motley Fool owns shares of Apple and China Mobile. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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