Target Joins the Retail Pack, Plans Earlier Opening on Thanksgiving

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Major Retailers Begin Black Friday Sales Thanksgiving Night
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By ANNE D'INNOCENZIO

NEW YORK -- Target (TGT) is becoming the latest retailer to open earlier on Thanksgiving this year.

The Minneapolis-based discounter said it will open at 8 p.m. on the holiday, which falls on Nov. 28. That's an hour earlier than last year. Target stores will remain open throughout the night and close at 11 p.m. on Black Friday.

Kathee Tesija, executive vice president of merchandising at Target, told The Associated Press that she felt the 8 p.m. time was just right, based on the competitive landscape, and the sentiment among shoppers and its own store staff.

Target will also be offering hundreds of deals online on Thanksgiving morning that will include almost all deals that will be available in the store. In addition, the discounter said it will be feature 15 online-only daily discounts for two weeks beginning Sunday, Nov. 24.

The goal is to allow customers to shop "however, whenever they want to shop," Tesija said.

Traditionally, the Friday after Thanksgiving has been the kickoff to the holiday season, with stores opening at 5 a.m. or 6 a.m.

But over the past several years, retailers have pushed Black Friday opening times earlier and earlier, and now on Thanksgiving itself. This year, Macy's (M), J.C. Penney (JCP), Kohl's (KSS) and several others have announced plans to open Thanksgiving evening for the first time.

Others, like Toys R Us and Best Buy (BBY), are opening earlier on Thanksgiving than last year. Toys R Us is set to open at 5 p.m. on Thanksgiving, three hours earlier than last year. Best Buy plans to open at 6 p.m., six hours earlier than last year's midnight opening.

The retailers say it's what customers want, but they are also trying to be the first to grab shoppers' dollars at a time when budgets are constrained. The stakes are high, since the holiday season accounts for anywhere from 20 percent to 40 percent of annual revenue.

There's also more pressure on retailers this year, because the period between Thanksgiving and Christmas is six days shorter than in 2012.

Overall, the National Retail Federation, the nation's largest retail trade group, expects an increase of 3.9 percent in holiday sales for the November-December period, up from 3.5 percent last year.


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gberes7

There should be a federal blue law. That way these stores will not be allowed to open on federal holidays. The benefit to the stores is that the competition can not open either so they loose no sales. The benefit to the employees goes without saying.

November 12 2013 at 4:44 AM Report abuse +1 rate up rate down Reply
birds2nv

Target Executives, What is your major malfunction? Your employees and their families must mean nothing to you, the only thing you worship is the almighty dollar. ".... and men will become lovers of themselves." 2 Timothy 3:2-5

November 11 2013 at 11:32 PM Report abuse +1 rate up rate down Reply
turnersk8rdylan

I refuse to shop on Thanksgiving.. everyone deserves a day to celebrate the holiday!!!1

November 11 2013 at 11:11 PM Report abuse +4 rate up rate down Reply
filmnd

Greedy bastards. All of 'em !

November 11 2013 at 10:05 PM Report abuse +3 rate up rate down Reply
1 reply to filmnd's comment
willypfistergash

Who? People shopping for smokin deals?

November 11 2013 at 10:36 PM Report abuse rate up rate down Reply
aleighcat

I never liked Target to begin with, but the deal breaker for me is when they banned the Salvation Army bell ringers. I've been there once and will never return again. I don't shop on Black Friday, Christmas Eve, or Easter because (to echo many here) I think that it's shameful to deprive these poor people of their families.

November 11 2013 at 9:25 PM Report abuse -1 rate up rate down Reply
1 reply to aleighcat's comment
hattie54

I like Target way more than Wallymart.

November 11 2013 at 11:43 PM Report abuse rate up rate down Reply
scccrdude

If the CEO\'s decide to open on Thanksgiving day that is fine as long as the CEO is the cashier at one of the stores.Undercover Boss would be a great idea if the CEO had to work in store every holiday for a year.....

November 11 2013 at 9:01 PM Report abuse +2 rate up rate down Reply
1 reply to scccrdude's comment
willypfistergash

When you become CEO of a retail chain, you can implement this. What are you waiting for?

November 11 2013 at 10:34 PM Report abuse +1 rate up rate down Reply
lnowak887

All the comments I have read over the past couple of weeks about the stores opening on the holidays are telling the retailers t stay close and let the workers stay with their families. I agree 100% No we all have to put our money where our mouth are and STAY HOME until Friday morning. Lets BAN TOGETHER AMERICA and show the retailers it isn't what we want.

November 11 2013 at 8:58 PM Report abuse +4 rate up rate down Reply
1 reply to lnowak887's comment
willypfistergash

OK...you first.

November 11 2013 at 10:35 PM Report abuse rate up rate down Reply
Hello Bob

I have read most of the comments (up to 64) and I have selected dweeb.buster as having the most pathetic life. Congratulations dweeby. Please feel free to castigate any or all.

November 11 2013 at 8:54 PM Report abuse rate up rate down Reply
3 replies to Hello Bob's comment
fisherman2017

Money Money Money! To hell with the employees familys and holiday dinners, Its all about greed, Gotta make bucks on the HOLIDAy season( Can we say CHRISTMAS HERE?) or will the PC police be offended>

November 11 2013 at 8:53 PM Report abuse rate up rate down Reply
Stephen

Target says ..."It is what the customers want"......
I am a customer..and it isn't what I want. I want people to be with their families and loved ones on Thanksgiving evening. I think Target is making up stories.....just to sell stuff. All the other idiotic big box stores are opening.....and Target simply didn't want to be left out.

November 11 2013 at 8:37 PM Report abuse rate up rate down Reply
1 reply to Stephen's comment
dweeeb.buster

No doubt, Target will sell lots of merchandise to all the shoppers like you who don't go to Target.

Right, dunce.?

November 11 2013 at 8:43 PM Report abuse +1 rate up rate down Reply