Becoming the dominant name in online radio has been no short order for growth powerhouse Pandora Media , especially with the entrance of tech giant Apple's iTunes Radio last month.
Much has been made of Apple's potential to utterly disrupt this market and halt Pandora's upward march in the process. For starters, Apple sank Pandora investors' hopes when it announced that more than 11 million users tried its new iTunes Radio product in its first weekend on the market alone.
As has been pointed out several times now, though, this doesn't mean users are defecting from Pandora's service en masse, either.
Recently, Pandora defended itself by releasing its customary monthly audience data for October, which contained some very interesting trends. The clear takeaway for investors is that Apple's iTunes Radio hasn't significantly disrupted Pandora's online radio empire. As tech and telecom analyst Andrew Tonner discusses in the video below, however, Apple may have made its presence felt in Pandora's report, which is certainly something investors need to note.
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The article Pandora Fires Back at Apple's iTunes Radio originally appeared on Fool.com.Fool contributor Andrew Tonner owns shares of Apple. Follow Andrew and all his writing on Twitter at @AndrewTonner. The Motley Fool recommends Pandora Media. It recommends and owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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