The digital media landscape just changed before your very eyes. Should investors in sector giant Netflix breathe a collective sigh of relief, or should we all run for cover?
First up, you should know that Intel actually built something, and it worked. Intel employees have been testing the would-be media service in their spare time for months, and by the thousands. The chip giant is backing off this project because it turned out to be difficult securing media licenses from Hollywood studios.
It's not that Intel doesn't have the capital to make it happen, but the company normally plays in a very different sector. Studio reps can be forgiven for not taking this offbeat side project too seriously, and for giving Intel a hard time at the negotiating tables.
OK, so let's say that Verizon buys this failed project from Intel for a mostly symbolic sum. How does this change Verizon's digital media game?
Even if Intel's homegrown set-top box and the supporting software turn out to be the best thing since sliced bread, it's hard to see Verizon gaining much from owning it. The telecom giant already sells all manner of TV-style media services, mostly through its FiOS fiber-optic broadcast service. It sources set-top boxes from leading manufacturers, and likely won't be too impressed by Intel's hardware or software. And we already established that Intel was unable to build a reasonable content portfolio on its own.
So, if anything, Verizon would get a few hundred highly trained engineers for a song. They'd be ready to join Verizon's bigger digital media efforts, including the Redbox Instant joint venture with Outerwall . Whatever prototypes the Intel team, already came up with would be forgotten, with the best features perhaps making their way into FiOS or Redbox Instant over time. It's a nice little win but hardly a game changer.
Outerwall and Verizon already have all the Hollywood contacts they need. They can always use some experienced media engineering talent, I suppose, but the Intel team won't make a game-changing difference either way. I say this as an Intel shareholder with the utmost respect for the company, but the whole media play never made sense in the first place. Which is exactly why it failed. Perception becomes reality, sometimes.
And as a Netflix shareholder, I'm just shrugging and yawning. Intel was never a serious threat here, and Verizon isn't gaining much. If this deal comes through, it doesn't help nor hurt Netflix's future one iota.
Will Netflix own the future of television?
Americans reportedly spend nearly 34 hours a week watching television! It's no wonder why so many titans from various industries want a slice of this massive market. With television viewing taking up almost as much time as the average workweek, the potential for profits in the space is enormous. The Motley Fool's top experts have created a new free report titled "Will Netflix Own the Future of Television?" The report not only outlines where the future of television is heading, but offers top ideas for how to profit. To get your free report, just click here!
The article Can Verizon Turn Intel's Failed TV Service Into a Netflix Killer? originally appeared on Fool.com.Fool contributor Anders Bylund owns shares of Intel and Netflix. Check out Anders' bio and holdings or follow him on Twitter and Google+. The Motley Fool recommends and owns shares of Intel and Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.