Ascent Solar Announces Rapid Expansion of Enerplex™ Direct Retail Channel
THORNTON, Colo.--(BUSINESS WIRE)-- Ascent Solar Technologies, Inc. (NASDAQ:ASTI), a manufacturer of consumer and off-grid products integrated with flexible thin-film photovoltaic modules (CIGS), announced today the expansion of its direct retail outlets to 10 locations in the fourth quarter of 2013. Currently the company has three kiosks in its home state of Colorado; an additional 7 kiosks will be opened in California and Nevada in strategically selected locations.
Ascent has signed a strategic agreement with MarketStar Corporation to help it select, implement and manage its kiosk operations. MarketStar, founded in 1988 and based in Ogden, Utah, is an internationally proven leader in outsourced sales and marketing services, providing fully integrated solutions in over 60 countries. With the partnership, Ascent will gain additional competencies critical for further success in its retail operations. As part of the agreement, MarketStar will assume operational responsibilities for the three existing kiosks in Colorado and by early December will open the additional 7 outlets. The second phase of the partnership is expected to grow to 20 kiosks by the middle of 2014.
Over the past year, Ascent's business strategy has evolved from being purely focused on B2B "off-grid" applications to a consumer oriented focus, manifested by the company's EnerPlex brand of portable power products. The EnerPlex product line is changing the paradigm of solar-integrated consumer electronics and portable power solutions, providing consumers with lightweight, powerful and extremely durable charging and storage solutions for all their portable electronics.
Victor Lee, President & CEO of Ascent Solar said, "Our first three kiosks in Colorado have proven to be an effective outlet for our EnerPlex brand of portable charging solutions. With MarketStar, we align our EnerPlex brand with a proven operator and open the opportunity to further our consumer products strategy by expanding quickly into attractive target markets."
About Ascent Solar Technologies: Ascent Solar Technologies, Inc. is a developer of thin-film photovoltaic modules with substrate materials that are more flexible, versatile and rugged than traditional solar panels. Ascent Solar modules can be directly integrated into consumer products and off-grid applications, as well as aerospace and building integrated applications. Ascent Solar is headquartered in Thornton, Colorado. For more information, go to www.ascentsolar.com.
About EnerPlex™: EnerPlex is a registered trademark in the USA, European Community, Australia, Japan and Hong Kong. The EnerPlex brand represents Ascent's line of consumer products. These products, many of which are integrated with Ascent's proprietary CIGS technology, provide consumers with the ability to integrate solar into their everyday lives, while enabling them to free themselves and their electronics from the outlet. For more information on the EnerPlex brand and to see the product line, please visit www.goenerplex.com.
Forward-Looking Statements: Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with the Securities and Exchange Commission.
KEYWORDS: United States North America Colorado
The article Ascent Solar Announces Rapid Expansion of Enerplex™ Direct Retail Channel originally appeared on Fool.com.Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.