Google to Change Terms to Use Your Identity in Ads

Google User Reviews (File-This Jan. 3, 2013 file photo shows a Google sign at the company's headquarters in Mountain View, Calif
Marcio Jose Sanchez/AP
Google wants your permission to use your name, photo and product reviews in ads that it sells to businesses. The Internet search giant is changing its terms of service starting Nov. 11.

Your reviews of restaurants, shops and products, as well as songs and other content bought on the Google Play store could show up in ads that are displayed to your friends, connections and the broader public when they search on Google. The company calls that feature "shared endorsements."

Google (GOOG) laid out an example of how this could happen: "Katya Klinova," her face and five-star review appear underneath an ad for Summertime Spas.

You can opt out of sharing your reviews.

Google said Friday that the name and photo you use in its social network, Google Plus, is the one that would appear in the ad. Google has said the social network has 390 million active users per month.

"We want to give you -- and your friends and connections -- the most useful information. Recommendations from people you know can really help," the company said in an explanation of the changes.

The Mountain View, Calif., company already had a similar setting for its "+1" button, which it introduced in 2011.
It had experimented temporarily with putting "+1" endorsements with users' identities in ads, but it hasn't had them up recently. The company said Friday that the choice a user made about allowing for "+1" endorsements would be the default setting for shared endorsements.

Also, if a user chooses to limit an endorsement to certain circles of friends or contacts, that restriction will be respected in any ads that use the endorsement.

Google's move follows a similar proposal by Facebook (FB). The social network in August said it would show users' faces and names in ads about products they clicked to "like." That proposal was criticized by privacy groups. They asked the Federal Trade Commission to look into the matter, which the agency said it did as part of routine monitoring of privacy practices.



Increase your money and finance knowledge from home

What Is Your Risk Tolerance?

Answer the question "What type of investor am I?".

View Course »

Goal Setting

Want to succeed? Then you need goals!

View Course »

Add a Comment

*0 / 3000 Character Maximum

9 Comments

Filter by:
nikkitytom

Well I'll not be signing up for Google+ How can people be so incredibly stupid? I don't put my photo anywhere on social sites and don't intend to. I used the classic Einstein with his tongue sticking out for one ... and Van Gogh's "Mousmee" for another. I'll put the Higgs Boson equation on the next one. And my name. Oooh I've had fun with that one. And don't expect me to give my age either. I guess a lot of people never read "1984" ...

October 13 2013 at 5:11 AM Report abuse rate up rate down Reply
Barnaby S Smithfield

google is out of control I will just stop using them

October 13 2013 at 1:35 AM Report abuse -1 rate up rate down Reply
bob9private

Google wants money if you use their name, so they should be forced to pay me to use my phote.
Ugly as I am, it is worth at least dime for each person who looks at an add that has my picture.

October 12 2013 at 9:27 PM Report abuse +3 rate up rate down Reply
Iselin007

George Washington was the first President but Thomas Wickham was one of the first Navy or Marine Captains in the newly found United States of America!

The Sloop Hampton Packet was one of the first War Ships of the United States. The Captain of the ship was Thomas Wickham so don't you forget it!

October 12 2013 at 4:31 PM Report abuse rate up rate down Reply
Iselin007

Thomas Wickham was one of the first Navy or Marines having a Sloop with 8 canons and thirty men in 1783. He knew George Washington personally and was in the first Congress.

And you are?

October 12 2013 at 4:24 PM Report abuse rate up rate down Reply
Iselin007

My people came over with their relative ( William the Conqueror) in the Norman invasion of England in 1066. My relatives ( Templars ) probably came over to North America in 1314 or 1386 long before Columbus did in 1492.

October 12 2013 at 4:21 PM Report abuse rate up rate down Reply
blueevent

Mark Zuckerberg is worried about his privacy, yet cares little about the privacy of the people who use Facebook.

October 12 2013 at 4:19 PM Report abuse +3 rate up rate down Reply
Iselin007

My family tree's records are on file since the Domes Day book was created in England in 1086 so have a nice go at it.

October 12 2013 at 4:15 PM Report abuse rate up rate down Reply
Iselin007

If Google wants to share the info with ICE so the illegals can be arrested and deported then it might be fair.

October 12 2013 at 4:11 PM Report abuse rate up rate down Reply