Shares of Gap dropped 6% today after the company announced that its same-store sales declined 3% in September; that's compared to a 6% increase last year. Motley Fool Million Dollar Portfolio Analyst Charly Travers thinks that the big share price decline was more due to the market's surprise at these weak results, and less about investors thinking that something is fundamentally wrong with the retailer. In fact, Charly still believes that the company can hit its full year goals, as does Gap's management. That's why he thinks that Gap investors should stay put and ride out the storm.

The retail space is in the midst of the biggest paradigm shift since mail order took off at the turn of last century. Only those most forward-looking and capable companies will survive, and they'll handsomely reward those investors who understand the landscape. You can read about the 3 Companies Ready to Rule Retail in The Motley Fool's special report. Uncovering these top picks is free today; just click here to read more.


The article Gap's Same Store Disaster originally appeared on Fool.com.

Charly Travers has no position in any stocks mentioned. Fool contributor Mark Reeth has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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