Inuvo, Inc. Announces the Launch of ALOT Finance

CONWAY, Ark.--(BUSINESS WIRE)-- Inuvo, Inc. (NYSE MKT: INUV) (the "Company" or "Inuvo"), an Internet marketing and technology company that delivers targeted advertisements into websites and applications reaching desktop and mobile devices, today announced the launch of a new company owned web property.

www.finance.alot.com is a content rich, desktop and mobile optimized web property that complements existing ALOT desktop applications and expands a growing suite of owned and operated web properties. The site features information about insurance, investing, and personal finance. The site can also be used by consumers as a searchable directory for finding local financial advisors.


The launch is the third in a series of new sites the company is debuting that center around the ALOT brand. This new family of sites is being developed within industry verticals where there is high consumer demand for content and within which advertisers have expressed the desire to reach those consumers.

The personal financial challenges of the last decade has motivated consumers to take a more active role in the management of their money - from thinking sooner about how to pay for their children's college education to understanding how a Roth IRA can help them save for retirement. With finance.alot.com, the Company is able to provide yet another resource to existing ALOT users and attract new users to the growing ALOT family of sites and applications.

Trey Barrett, Inuvo COO commented, "We are extremely pleased to launch another content rich website within 3 weeks of the announcement of the launch of health.alot.com. We have now developed a technology foundation that allows for the rapid deployment of these sites and as a result we believe we will be in a position to make more announcements soon."

About Inuvo, Inc.

Inuvo®, Inc. (NYSE MKT: INUV) is an Internet marketing and technology company that delivers targeted advertisements into websites and applications reaching desktop and mobile devices. To learn more about Inuvo, please visit www.inuvo.com.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations with respect to our lack of profitable operating history, changes in our business, potential need for additional capital, fluctuations in demand; changes to economic growth in the U.S. economy; and government policies and regulations, including, but not limited to those affecting the Internet, all as set forth in our Annual Report on Form 10-K for the year ended December 31, 2012 and most recent Form 10-Q. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Inuvo and are difficult to predict. Inuvo undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.



Inuvo, Inc.
Wally Ruiz, 501-205-8397
Chief Financial Officer
wallace.ruiz@inuvo.com
or
Investor Relations
Alliance Advisors, LLC.
Chris Camarra, 212-398-3487
ccamarra@allianceadvisors.net

KEYWORDS:   United States  North America  Arkansas  New York

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