PBTEEN TO OPEN STORE IN OAKBROOK CENTER

The Oak Brook Location will be the Second Combined Pottery Barn Kids and PBteen Store in the Greater Chicago Area

SAN FRANCISCO--(BUSINESS WIRE)-- PBteen, a member of the Williams-Sonoma, Inc. (NYS: WSM) portfolio of brands, today announced the opening of its second store in the Chicagoland area in Oakbrook, IL. The PBteen store joins its sister brand Pottery Barn Kids, opening Thursday, September 26th at 10:00 AM. at Oakbrook Center. This will be the fifteenth PBteen location in the United States. To celebrate the opening, the first 250 customers to visit the store on opening day will receive a free gift and chance to win one of four PBteen gift cards valued at $250.

Emily & Meritt for PBteen- Metallic Dottie Duvet Cover + Sham (Photo: Business Wire)

Emily & Meritt for PBteen- Metallic Dottie Duvet Cover + Sham (Photo: Business Wire)


The store will open with the new fall 2013 PBteen collection, which features limited edition items from the brand's collaborations with Burton Snowboards, the world's leading snowboard company, as well as celebrity stylists and fashion designers Emily Current and Meritt Elliott (Emily & Meritt). PBteen is designed to fully furnish bedrooms, study and lounge spaces, and provides fresh, fashionable options to appeal to varying teenage design tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organizational solutions.

Just launched, customers can create their ultimate room with the latest Burton Snowboards-inspired collection, which includes bedding, lighting, lounge seating, wall décor and accessories for tweens and teens. The collection brings authentic rider style to any room and features patterns and prints inspired from Burton's popular apparel line, including quilts made from vintage tee prints. The collection also includes wall murals with action shots of Burton team riders, Hannah Teter, Jeremy Jones and Mikey Rencz.

The Emily & Meritt for PBteen collaboration will be prominently displayed and perfectly merges fashion and interiors, youthfulness and sophistication. It brings the celebrity stylists' West Coast sensibilities to the home arena through the lens of a classic Americana wonderland. The collection blends Emily & Meritt's love for denim with touches of silver, gold and vintage-inspired glamour. The collaboration's dreamy feel also builds on fantastical elements such as butterflies, bunnies and unicorns—as well as a wonderful sense of whimsy. The collection consists of over 37 products across seven key categories and includes bedding, furniture, lighting, wall décor, decorative accessories, jewelry storage and more.

The new PBteen store will be anchored around a complimentary PBteen Design Lab, where teens and their parents can engage with the brand and its products by digitally creating a personalized room. Using drag and drop technology, teens can experiment with different room configurations and color combinations to quickly see their designs come to life on a television screen overhead. When teens and their parents visit the new PBteen store, they can expect a customizable shopping experience with on-site design specialists available to help teens choose their favorite patterns and styles to create their own distinct bedrooms and lounge spaces. Products available at PBteen.com can be ordered through the store and shipped directly to the customer for ease of shopping.

"We're excited to introduce PBteen at Oakbrook Center and complete our family of Pottery Barn brands in this community," said Sandra Stangl, President, Pottery Barn Brands. "This is our second combined Pottery Barn Kids and PBteen location in the greater Chicago area, and we are thrilled to bring PBteen's unique, personal store experience to our loyal customers just in time for holiday shopping."

As part of the new PBteen and Pottery Barn Kids combined location with convenient pass-through access to both stores, Pottery Barn Kids is introducing Design Studio, a resource for parents and parents-to-be looking for advice and inspiration to create their dream nursery, kid's bedroom, play and study spaces. Offering complimentary, expert advice on everything from room design to party planning tips, customers can consult with Design Specialists in-store or make an in-home appointment. The new location will also feature in-store monogramming services. Pottery Barn Kids relocated from its previous location at Oakbrook Center to the new combined location as part of the introduction of PBteen. Pottery Barn Kids first opened at Oakbrook Center in 2002.

Store Location:
PBteen and Pottery Barn Kids store
Oakbrook Center Mall
2A Oakbrook Center Mall
Oak Brook, IL 60523

Store Hours:Monday - Saturday 10:00 AM - 9:00 PM, Sunday 11:00 AM - 6:30 PM

Grand Opening Details:

Thursday, September 26, 2013

  • PBteen: The first 250 customers to visit the PBteen store on opening day will receive a free PBteen back sack, plus four lucky winners will find a surprise PBteen gift card for $250 inside their bag.
  • Pottery Barn Kids: Appearance from Clancy the bear and mini-plush Clancy giveaway, while supplies last.

Friday, September 27, 2013

  • Pottery Barn Kids: Complimentary face painting from 2:00 PM -4:00 PM

Saturday, September 28, 2013

  • PBteen: Live spinning by DJ Claud10 from 10:00 AM -8:00 PM

ABOUT PBTEEN

PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBdorm, launched in 2010, is an exclusive collection that offers dorm furniture and essentials. This collection includes XL twin sheets, lighting, seating, storage bins and organization solutions, and other accessories designed to help teens turn their dorm room into their ultimate home away from home. PBteen products are available through direct mail catalogs, e-commerce site PBteen.com and at fifteen U.S. retail stores. PBteen currently offers international shipping to customers worldwide. The PBteen e-commerce site features Wishlist and StyleHouse, a special section with design tools, a room planner, free downloads, a music player, and a design library with decorating tips. PBteen has an active following on Facebook, Twitter, YouTube, Pinterest, Instagram and its blog PBteen ♥. Additionally, PBdorm has a dedicated Facebook, Pinterest and Instagram presence, as well as a blog Style Major. PBteen is headquartered in San Francisco, California.

ABOUT POTTERY BARN KIDS

Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in January 1999 and quickly became a premier retailer for children's home furnishings and decorative accessories. Pottery Barn Kids offers exclusive designs that create kid-friendly, stylish and innovative spaces including the nursery, bedroom and playroom. Pottery Barn Kids operates 86 retail stores in the United States, Canada and Australia. Pottery Barn Kids is headquartered in San Francisco, California.

ABOUT WILLIAMS-SONOMA, INC .

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies - Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and wedding registry), Pottery Barn Kids (kids' furniture and baby registry), PBteen (girls' bedding and boys' bedding), West Elm (modern furniture and room decor), Williams-Sonoma Home (luxury furniture and decorative accessories), Rejuvenation (lighting and hardware) and Mark and Graham (personalized gifts and gifts for the home) - are marketed through e-commerce websites, direct mail catalogs and 590 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada and Australia, offers international shipping to customers worldwide, and has an unaffiliated franchisee that operates 25 stores in the Middle East.



PBteen
Candice Miller, 415-616-8426
Public Relations Manager
cmiller2@wsgc.com

KEYWORDS:   United States  North America  California  Illinois

INDUSTRY KEYWORDS:

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