Concurrent Receives a U.S. Patent for Targeted Video Advertising in Electronic Program Guides
ATLANTA--(BUSINESS WIRE)-- Concurrent (NAS: CCUR) , a global leader in multi-screen video delivery and media data intelligence solutions, today announced it has been awarded U.S. Patent No. 8,522,268 entitled Method and Apparatus for Creating a Targeted Integrated Image. The patent defines a process for creating and incorporating personalized streaming video and images into a subscriber's electronic program guide (EPG) for the purposes of advertisement. The patented process uses consumer viewing and purchasing habits, as well as menu navigation information, to determine which advertisements are most suitable. The mechanism incorporates the selected advertisements into the user interface of the EPG and presents the associated streaming video or still images as an integrated element of the user interface, for example a picture-in-picture window.
"We are happy to announce our second patent award in the past month," said Bob Chism, Chief Technology Officer for Concurrent. "Generating revenue through personalized video advertising is a critical component of both traditional and Internet based video service providers' growth strategies and we are proud to have received a patent for our innovative method."
Concurrent continues to expand its portfolio of patents related to multiscreen content delivery, network DVR, and video monetization. The company was previously awarded a patent for a demand-based edge caching method and for a method of inserting advertisements in network DVR, video-on-demand and time-shifted TV content.
Concurrent (NAS: CCUR) is a global leader in video, media data intelligence and real-time Linux® solutions. Concurrent provides customers with transformative solutions to fuel their business beyond what was thought possible. Concurrent's unified video delivery and media data intelligence solutions support every screen simultaneously, making it easier for cable MSOs, fixed-line telecommunications providers, mobile operators, online media companies and satellite TV broadcasters to deliver revenue generating video services to consumers on any device, over any network. The world's leading multichannel video service providers have selected Concurrent to deliver the solutions and services required to support their next-generation multi-screen video initiatives. Concurrent's Emmy® award-winning video solutions are based upon a rich heritage of high-performance real-time technology. Concurrent's real-time Linux solutions are used to support applications in the defense, aerospace, automotive and financial industries. Concurrent has offices in North America, Europe and Asia. Visit www.ccur.com for further information. Follow us on Twitter: www.twitter.com/Concurrent_CCUR.
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