Tata Motors announced Monday that it is partnering with Malaysia's largest conglomerate to assemble, distribute, and import Tata vehicles in the Southeast Asian country.
Per agreements with Malaysian company DRB-HICOM, Tata Motors will work exclusively with the local corporation to bring its vehicles to Malaysia's automotive market. RT Wasan, Tata's head of international business for commercial vehicles, noted in the company's announcement that "one of the key parts of our business is the importance of our partnership with DRB-HICOM, which will not only help us service this market well, but also play a significant role in ensuring that we are listening to our customers."
For DRB-HICOM's part, Managing Director YBhg Tan Sri Dato' Sri Haji Mohd Khamil Jamil is quoted as saying the company is ready to make the most of Tata's Malaysia market entry, saying "Through our subsidiary, USF-HICOM, we at DRB-HICOM intend to establish the Tata Motors brand, and promote its products and services, providing the best customer experience."
No financial details or timelines were disclosed in Tata's press release.
Tata Motors is India's largest automobile company. It has operations in the U.K., South Korea, Thailand, Spain, South Africa, and Indonesia. Tata cars, buses, and trucks are marketed in several countries in Europe, Africa, the Middle East, South Asia, Southeast Asia, South America, CIS, and Russia.
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