Paula Deen Is Not Alone: 5 Celebrity Endorsement Deals Gone Bad
Sep 8th 2013 7:45PM
Updated Sep 8th 2013 7:46PM
You think Paula Deen has it bad? Chris Brown knows it could be worse. The singer endured criminal charges for his role in a 2009 altercation with then-girlfriend Rihanna. Wrigley canceled Brown's endorsement deal soon after.
Deen has also suffered an exodus of sponsors in the wake of revelations that she'd used a racial slur in years past. Home Depot and Target, to name two. I'd love to tell you that Deen and Brown are exceptions to the rule. Unfortunately, that's not true.
Corporate America spends $50 billion on endorsement deals annually in hopes of converting shoppers into buyers. As the following slideshow demonstrates, they're usually quick to go elsewhere when a spokesperson's reputation takes a turn for the worse.
Usually, but not always. Nike's long-term commitment to Tiger Woods has paid off nicely while two other stocks have used various spokespeople to gain worldwide appeal. Care to learn more? Our analysts have just released a special report detailing everything you need to know about investing in the biggest U.S. brands. Click here to claim your free copy now.
The article Paula Deen Is Not Alone: 5 Celebrity Endorsement Deals Gone Bad originally appeared on Fool.com.Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He didn't own shares in any of the stocks mentioned in this article at the time of publication. Check out Tim's Web home and portfolio holdings, or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.The Motley Fool recommends Home Depot, Nike, and priceline.com and owns shares of Nike and priceline.com. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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