Angry Flier Spends $1,000 on Promoted Tweets to Trash British Airways

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A British man was unhappy with the customer service he received from British Airways, so he took to Twitter to complain. That's not unusual. But what he did next took things to another level: He paid Twitter to promote his angry tweets, bringing his customer service dispute to the masses.

It all started when Hasan Sayed took a business trip in Europe, and the airline apparently managed to lose his bags. When the situation wasn't resolved to his satisfaction, he took to Twitter and started complaining.



In a subsequent tweet, he acknowledged that he was paying to make sure the airline's followers saw what he thought of the shoddy customer service. On Tuesday, he revealed the extent of his campaign: He'd spent $1,000 to promote his tweets, in the process reaching more than 76,000 users.

It's not uncommon for individuals who have clout on social media to use it to escalate a customer service complaint. In fact, one of the most famous customer service disputes of the last few years involved a musician who cut a music video railing against United Airlines for breaking his guitar. But this is the first time we've seen someone pay to promote their posts -- a tactic usually only employed by businesses.
It reminds us a bit of similar real-world incident a few years ago, when disgruntled fans of the Buffalo Bills raised enough money to buy a billboard demanding the head coach be fired.

Not everyone can afford to promote their posts every time they have a beef with a company. But this is yet another weapon at consumers' disposal, and businesses are officially on notice: Angry customers can advertise, too.

British Airways eventually responded to Sayed, explaining that their response was delayed because their Twitter feed wasn't manned 24 hours a day. And while it's unclear if Sayed got his luggage back, he's declaring victory in this tussle.



Matt Brownell is the consumer and retail reporter for DailyFinance. You can reach him at Matt.Brownell@teamaol.com, and follow him on Twitter at @Brownellorama.


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Jasmine Eva

◢◤◢◤◢◤◢◤just as Cindy responded I am stunned that a single mom able to get paid $6467 in one month on the computer. did you see this web page ►►♥♡♥►► JOBS75.com ◄◄♥♡♥◄◄

September 09 2013 at 5:03 PM Report abuse rate up rate down Reply
dormammuu

what a douchebag. If he spent half the energy on tracking his bags, he would of found them. Hasan Sayed? What was in his luggage? A bomb?

September 05 2013 at 5:58 AM Report abuse -1 rate up rate down Reply
RouteUS66Busload

Not going to follow him. Baggage probaly was stolen, or held back by trained personnel, not airline's fault, a bad employee should have been rooted out and exposed instead? Time to set up TV cameras around Britsh Airways' baggage system?

September 05 2013 at 4:17 AM Report abuse rate up rate down Reply
Bill

He paid $76 per person that got his message... He could have walked around Heathrow for free, and reached THOUSANDS of people.

Sounds like "squeaky wheel syndrome" to me... And not even a smart application of it...

September 05 2013 at 4:01 AM Report abuse rate up rate down Reply
1 reply to Bill's comment
Michael

It cost him one penny to reach every person. 1,000 / 76,000 = .013.
You failed junior high school mathematics. You are pretty stupid.

September 05 2013 at 4:13 AM Report abuse rate up rate down Reply
envoyltd

I was flying to Hong Kong from JFK (John F Kennedy) NYC flying on Cathay Pacific. Those JFK baggage handlers stole a wireless router, a camara, and new packages of ankle lengh socks. The electronics were hidden in the middle of the bag. They used the xray machine to steal my stuff. All this Homeland security is nonsense it is being used by a organized crime organization (Homeland Securtiy). Not only did I get robbed with the plane tickets ($1250 each person $2500) I get robbed again with no recourse. I do not travel anymore because of all this nonsense I just stay in the USA and do local vacations now, and fly at little as possible.

September 05 2013 at 3:54 AM Report abuse +1 rate up rate down Reply
KymberlySmith

I wonder what he thinks that he won, still it's unfortunate that this happened to him or to anyone, though most of us have been there with all sorts of airlines. It's a real inconvenience.

Glad it was a luggage issue and not a safety issue; that's would be truly concerning. I do hope that @HVSVN uses his money and passion for pro-social causes and for other things that truly matter.

September 05 2013 at 12:23 AM Report abuse rate up rate down Reply
chibblitz

British Airways is one of the worst airlines that manages to lose cutomers luggage.

September 04 2013 at 11:39 PM Report abuse rate up rate down Reply
landscapingdm

think it was Terrorist luggage thats why

September 04 2013 at 10:13 PM Report abuse rate up rate down Reply
rlbeard6734

I know how he feels, I flew to alaska on a fishing trip they lost my wife's luggage and for a week my wife didn't have a change of clothes as there was no where to buy any were we went. It didn't make our vacation very good On the way back I question the gal to make sure that our fish would be sent to KC instead they dropped them off at Seattle and unless another passenger that had been fishing with us hadn't gotten off at seattle and noticed our fish at the luggage area and come to get us we would have made the trip even more miserable. I would never fly Alaska airlines again. Ruined a $15,000 vacation and gave us $100 for the inconvenience, If you check your lost luggage claim policy you will find it is impossible to get much more as they exclude most items and you have to have receipts for others. I think that if they had to pay $1000 per bag regardless of contents they would be more careful. They need to be held responsible immediately. If your luggage doesn't arrive when you do then they give you a check on the spot.

September 04 2013 at 9:54 PM Report abuse rate up rate down Reply
Bill

I can imagine all the passengers tearing up their bording passes because of this fool.
At least he wasn\'t outraged.

September 04 2013 at 9:22 PM Report abuse -2 rate up rate down Reply