Breakfast is in Session! This Back-to-School Season the Jimmy Dean® Brand Introduces a Savory Line-u

Breakfast is in Session! This Back-to-School Season the Jimmy Dean ® Brand Introduces a Savory Line-up of Delicious New Breakfast Items

Introduces New Breakfast Bowl to its Popular Better-for-You Line, Delights by Jimmy Dean ; Expands Frozen Sandwich Portfolio with New Croissant Sandwich and Snack Size Offering

CHICAGO--(BUSINESS WIRE)-- This back-to-school season, the Jimmy Dean® brand (www.jimmydean.com), America's favorite traditional breakfast sausage brand*, is helping families get their mornings started off right with the introduction of three new savory and convenient breakfast items**. A perfect solution as families get ready to stock up for back-to-school, the new Jimmy Dean frozen convenience products are microwaveable and ready in minutes, offering an easy way to enjoy a warm, delicious, satisfying breakfast either at home or on the go.


The Jimmy Dean Brand Expands Popular Delights by Jimmy Dean

To help meet the need of consumers looking for sensible breakfast options that deliver on taste and quality, the Jimmy Dean brand is expanding their better-for-you line of Delights by Jimmy Dean breakfast products with the introduction of the new Garden Blend Breakfast Bowl. The first Jimmy Dean breakfast bowl without meat in the Delights line, the new bowl features scrambled egg whites, diced potatoes, cheddar cheese, peppers and onions, and contains 240 calories, 10 grams of fat and 18 grams of protein per serving. With this latest addition, consumers can continue to enjoy a lower calorie breakfast option*** with the same great taste they've come to expect from the Jimmy Dean brand.

The Jimmy Dean Brand Adds New Savory Breakfast Sandwiches to its Product Portfolio

While mornings can be hectic, especially during the busy back-to-school season, the Jimmy Dean brand makes it possible for families to enjoy a warm, savory breakfast in a matter of minutes. Available in the frozen section of grocery stores nationwide, the Jimmy Dean brand welcomes two new sandwich varieties to its robust product portfolio including:

  • Jimmy Dean Egg, Red Peppers, Onions and Pepper Jack Cheese Croissant Sandwiches -packed with full-flavored ingredients, this meal-size meatless sandwich is served on a savory croissant, offering consumers an easy-to-make breakfast option to enjoy at home or on the go in a matter of minutes. Each serving contains 290 calories and 10 grams of protein.
  • Jimmy Dean Maple Pancake and Sausage Snack Size Sandwiches - combining sweet and savory flavors, these mini sandwiches feature a Jimmy Dean maple sausage patty between two maple pancakes. Ready in about a minute from the microwave, these handheld sandwiches offer a quick and tasty breakfast or a satisfying anytime snack.

"The busy back-to-school season brings new challenges as schedules become more packed and mornings become rushed," said Amy Grabow, VP, Marketing, the Jimmy Dean brand. "But consumers don't have to sacrifice a delicious, hot breakfast on a weekday morning just because of hectic schedules. This back-to-school season, we've introduced three new convenient Jimmy Dean breakfast offerings that are ready from the microwave in minutes, making it easier for families to start the day with a tasty, satisfying breakfast."

The new Jimmy Dean breakfast products will be available in grocery stores nationwide beginning this month. For more information on the Jimmy Dean brand product portfolio, visit www.JimmyDean.com.

*Share of Breakfast Sausage and Frozen Protein Breakfast Categories, number one in Dollar Sales and Volume Sales data per IRI FDM + WM 52 weeks ending August 18, 2013

**See side panel for information on fat and other nutrients for each of the new Jimmy Dean product offerings

***Compared with the leading breakfast bowl

About The Jimmy Dean Brand

The Jimmy Dean brand is America's favorite protein breakfast brand*. Since 1969, the brand has ensured quality in every plate, providing warm, satisfying breakfast options the whole family can enjoy. Jimmy Dean Fresh Roll Breakfast Sausage, Fresh Links & Patties, Fully Cooked Sausage Links & Patties, Omelets, Skillets, Sandwiches, Breakfast Bowls, Heat 'N Serve Sausage Links & Patties, and Pancakes & Sausage on a Stick boast full flavors and top quality ingredients guaranteed to make any meal the best.

About The Hillshire Brands Company

The Hillshire Brands Company (NYS: HSH) is a leader in meat-centric food solutions for the retail and foodservice markets. The company generated approximately $4 billion in annual sales in fiscal 2013. The company's more than 9,000 employees work together every day toward a common purpose - fulfilling the hunger for a life well fed. Hillshire Brands' portfolio includes iconic brands such as Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Sara Lee frozen bakery and Chef Pierre pies, as well as artisanal brands Aidells and Gallo Salame. For more information on the company, please visit www.hillshirebrands.com.



The Hillshire Brands Company
Sara Matheu, +1-312-614-8722
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Amanda Murphy, +1-201-806-3139

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